YouTube rolls out Studio updates, 'likeness' detection, lip-synced dubs, creator collabs, and more - TechCrunch

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YouTube on Tuesday announced a suite of new features coming to YouTube Studio, the platform over 30 million creators use to manage their channels and track their analytics and revenue every month. At its Made on YouTube event, the company unveiled new and updated tools like an AI-powered chatbot for support, an inspiration tab, title A/B testing features, auto dubbing, likeness detection tools, and more.
Many of these features build on tools previously announced or tested with smaller groups but are now rolling out more broadly.
Of these, the most interesting addition is the likeness-detection feature, which was first announced in 2024 and expanded earlier this year to a handful of top creators, like MrBeast. Now the company says it’s bringing the technology to an open beta that will be available to all YouTube Partner Program creators — content creators who meet certain subscriber and view thresholds to monetize their channels. These creators will be able to detect, manage, and authorize the removal of any unauthorized videos using their facial likeness. This will help them protect their image and reputation, and ensure their audience isn’t misled, notes YouTube.
Another new tool, Ask Studio, provides an AI-powered chatbot assistant that can guide users and answer questions about their account, like how their latest video is performing or what their audience is saying about their editing style, for example. The tool is meant to offer creators actionable insights that will help them grow their channel, according to YouTube.
(The feature is different from another “Ask” AI tool for viewers that YouTube tested in late 2023, which allowed users to ask questions about a video they were viewing.)
One feature getting an update is the Inspiration tab in YouTube Studio. Launched publicly at last year’s event, the tab helps creators leverage AI to spark ideas and come up with video concepts. Now it’s being updated with new ways to generate ideas, including a list of suggested topics tailored to each creator’s channel and a set of nine responses to every AI prompt, to help creators build out their content plan. The company notes that the topics can be combined, or users can add their own, as they brainstorm. The feature will also explain why it’s making specific suggestions based on audience insights and behavior.
YouTube Studio will also introduce a way to test and compare up to three different video titles and thumbnails, as an update to its A/B testing feature launched to select creators in 2023 and expanded the following year. Creators have used this testing feature more than 15 million times so far, according to the company (a metric that seems a bit small, given that 20 million videos are uploaded to the site daily).
Plus, creators will be able to collaborate with up to five others on one video that is shown to the audiences of all the participating creators. While the feature is aimed at boosting engagement and helping creators reach new viewers, the revenue earned from the video will be attributed to the channel that posts the video, YouTube says.
The company says it will also begin testing lip-syncing technology to make its auto dubbing features more realistic. Today, YouTube supports dubbing content into 20 different languages, and in the coming months, it will improve the translated videos to make them appear more natural by matching lip movements to the dubbed audio.
YouTube notes that, on average, viewers spent over 75% of their time viewing the autodubbed video compared to the original, based on a comparison that ran from December 2024 to August 2025.