Welcome to the forefront of conversational AI as we explore the fascinating world of AI chatbots in our dedicated blog series. Discover the latest advancements, applications, and strategies that propel the evolution of chatbot technology. From enhancing customer interactions to streamlining business processes, these articles delve into the innovative ways artificial intelligence is shaping the landscape of automated conversational agents. Whether you’re a business owner, developer, or simply intrigued by the future of interactive technology, join us on this journey to unravel the transformative power and endless possibilities of AI chatbots.
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Key stat: Nearly half of US AI users (49%) say they’re likely or very likely to try a different brand than usual if an AI assistant suggests one as an alternative, according to a March report from EMARKETER and Publicis Commerce.
Beyond the chart:
Use this chart: Drop this in your next AI commerce or brand strategy meeting to show how much sway AI recommendations have over purchase decisions. Use the 49% to benchmark switching risk in AI channels, and make the case for why getting recommended by AI should be your next visibility priority.
Related reports:
Methodology: Data is from the March 2026 EMARKETER and Publicis Commerce report titled “LLM Usage and Trust in the Shopping Journey.” 1,179 US adults ages 18+ who have used an AI assistant or chatbot to research a product in the past month were surveyed during January 2026.
We prepared this article with the assistance of generative AI tools and stand behind its accuracy, quality, and originality.
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