In the ever-evolving landscape of digital marketing, where online visibility is crucial, the fusion of Artificial Intelligence (AI) has emerged as a pivotal factor in Search Engine Optimization (SEO). This blog series aims to delve into the transformative influence of AI on SEO strategies, exploring the impact of intelligent algorithms and machine learning on optimization approaches. Whether you are a seasoned SEO professional or a newcomer, join us on this journey to uncover how AI is revolutionizing search engine rankings and elevating overall digital success.
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Search Engine Land » SEO » Using AI chatbots to 10X your keyword research
Many search marketers now leverage AI tools to support their SEO efforts, according to International SEO Consultant, Aleyda Solis.
However, while Google has confirmed that AI-generated content is OK as long as it’s high-quality, original and useful, the search engine has also indicated that expertise and content based on real human experience will be rewarded with better visibility.
Finding the right back balance is key, and SEOs that fail to do this are likely to struggle to be competitive, Solis explained at SMX Advanced. But where to start?
Here’s a recap of Solis’ top tips on how marketers can make the most out of AI, beyond generating articles, to maximize their keyword research.
If you want the best possible answers from generative AI tools, you need to use the best possible prompts, Solis said.
“Make your prompts specific, descriptive and comprehensive,” she said before adding that instructions should address the five Ws and the H:
Following these prompt rules can potentially save you a lot of time and produce quality results.
You can also generate ideas for hot topics using chatbots. If, for example, a TV show (e.g., “Succession”) was trending, you could leverage AI to find out the top 10 most searched-for questions about the series, she said:
Once you’ve discovered hot topics using AI, you can connect these findings to your brand’s subject matter expert to produce article ideas.
Solis said she combined her research on “Succession” with the subject matter of a website on remote work. AI provided her with five potential article topic ideas:
Are you using AI to discover the intent behind Google’s People also ask questions? By identifying intent, the risk of duplication can also be eliminated, Solis said:
You can use AI to suggest title tags and descriptions for each keyword.
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Another great way to use AI in your day-to-day SEO tasks – use it to find out who your competitors are for specific keywords. Solis explained:
AI can suggest new and fresh content ideas for topics that rival websites have already covered. Solis said:
Are you uncertain about certain questions, such as “is a single page enough to target two different search queries relating to this topic”? AI can help provide the answers. This type of validation is also applicable for a more international search scenario. Solis added:
You can also ask AI for different video content ideas based on topics and keywords that are trending.
For example, you can ask it suggest five video topics for ChatGPT for SEO based on existing trending video content. Explaining why this tool can be particularly helpful to marketers, Solis said:
When marketers are working on more technical campaigns, perhaps in the medical or health industries, it’s important to be able to provide scientific quotes and cite research.
Solis explained that AI tools like Consensus were great for such tasks. She said:
Below is the complete video of Solis’ SMX Advanced presentation.
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