US and GB: Snapchat’s AI-powered chat bot for paid subscribers – What do users feel about AI? – YouGov

Welcome to the forefront of conversational AI as we explore the fascinating world of AI chatbots in our dedicated blog series. Discover the latest advancements, applications, and strategies that propel the evolution of chatbot technology. From enhancing customer interactions to streamlining business processes, these articles delve into the innovative ways artificial intelligence is shaping the landscape of automated conversational agents. Whether you’re a business owner, developer, or simply intrigued by the future of interactive technology, join us on this journey to unravel the transformative power and endless possibilities of AI chatbots.
Panel Members
Take surveys and earn points as a member of the YouGov panel.
Business
Access YouGov products and services as a business.
Panel Members
Take surveys and earn points as a member of the YouGov panel.
Business
Access YouGov products and services as a business.
Business inquiries
We’ll email you back within 24 hours.
General inquiries
For member enquiries, public data requests, or general questions.
Snapchat has announced an AI-powered chat bot that runs on OpenAI’s GPT technology. According to the social media platform, the chat bot called ‘My AI’ is available to paid subscribers of the Snapchat+ service and can help users plan trips, suggest recipes and more. But the chatbot comes with a disclaimer – “As with all AI-powered chat bots, My AI is prone to hallucination and can be tricked into saying just about anything.”
What do Snapchat’s users feel about artificial intelligence?
According to YouGov Profiles – which covers demographic, psychographic, attitudinal and behavioral consumer metrics – 69% of Snapchat’s users in the US agree with the statement that they “have to pay attention so that the development of artificial intelligence doesn’t get out of hand.” Of the general British population, 66% agree with the statement.
Further, 62% of Snapchat’s users in the US and 68% of its users in Britain agree with the statement that they “think in the future, artificial intelligence will help humans in most of their daily tasks.”
Data from Profiles suggests that less than half (44%) of Snapchat’s current users in the US agree with the statement that they “love the ease of using chat bots to get answers.” In Great Britain, half of Snapchat’s users agree with the statement.
When it comes to channels Snapchat’s American users tend to use to contact a business, 71% of them use phones, with emails (68%) and contacting businesses in person (38%) ranking second and third respectively. About 28% of them use the chat bots on a business’ website.
Most Britons (69%) use emails to contact businesses, followed by phone (50%). Live chat on websites (42%) rank third. Chatting via chat bots on websites is a channel used by 28% of Snapchat’s users in Britain.
Explore our living data - for free
Discover more media content here
Want to run your own research? Run a survey now
Make smarter business decisions with better intelligence. Understand exactly what your audience is thinking by leveraging our panel of 20 million+ members. Speak with us today.
Methodology: YouGov Profiles is based on continuously collected data and rolling surveys, rather than from a single limited questionnaire. Profiles data for the US and GB is nationally representative and weighted by age, gender, education, region, and race. Learn more about Profiles.
Image by macrovector on Freepik
Our connected data ecosystem was built to bring answers to your burning questions.
At the heart of our company is a global online community, where millions of people and thousands of political, cultural and commercial organisations engage in a continuous conversation about their beliefs, behaviours and brands.
At the heart of our company is a global online community, where millions of people and thousands of political, cultural and commercial organisations engage in a continuous conversation about their beliefs, behaviours and brands.
Copyright © 2026 YouGov PLC. All Rights Reserved.

source

Scroll to Top