This week's AI-powered marketing technology releases – MarTech
In the dynamic realm of modern marketing, the integration of Artificial Intelligence (AI) has emerged as a crucial asset for businesses seeking to secure a competitive edge. This series of blogs delves into the dynamic intersection of AI and marketing strategies, uncovering how intelligent algorithms and machine learning are reshaping the landscape. From crafting personalized customer experiences to facilitating data-driven decision-making, join us as we explore the transformative power of AI in marketing. These articles provide insights and practical applications, catering to both seasoned marketers and those embarking on their digital journey. By demystifying the role of AI, we aim to shed light on its profound impact on the future of marketing.
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While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day.
Dig deeper: MarTech’s marketing AI experts to follow
Here is a roundup of AI-powered martech products, platforms and features announced this week.
Odd AI Statistic of The Week: Nearly half (44%) of marketers report experiencing fear as a result of AI at least once a month, according to a new study from The Marketing AI Institute.
Furthermore, only 15% say their organization offers any formal AI training or development initiatives. This explains why only 6% report feeling completely confident in their organization’s ability to use AI effectively in the next year. Despite this, 87% are excited about AI when they see it as beneficial to their marketing goals, and 91% say they trust their organization’s capacity to harness AI’s capabilities.
Go figure.
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Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of MarTech.org, the leading marketing technology digital publication.
