In the dynamic realm of modern marketing, the integration of Artificial Intelligence (AI) has emerged as a crucial asset for businesses seeking to secure a competitive edge. This series of blogs delves into the dynamic intersection of AI and marketing strategies, uncovering how intelligent algorithms and machine learning are reshaping the landscape. From crafting personalized customer experiences to facilitating data-driven decision-making, join us as we explore the transformative power of AI in marketing. These articles provide insights and practical applications, catering to both seasoned marketers and those embarking on their digital journey. By demystifying the role of AI, we aim to shed light on its profound impact on the future of marketing.
With social media giants like Snapchat, TikTok, and Instagram joining the AI chatbot bandwagon, it’s essential for marketers to get ahead of the game and prepare to utilise this feature for brands and businesses.
The creator economy and marketing landscape are continuously evolving, and the emergence of artificial intelligence (AI) chatbots has brought about a new wave of innovation.
With the rising popularity of AI chatbots such as ChatGPT, it’s the new trend that social platforms are keen to jump on, but they have been met with mixed responses.
Snapchat was the obvious trendsetter, with its recent introduction of AI tools such as My AI, a chatbot available on the app.
However, upon the initial release of Snapchat’s My AI chatbot, which utilises Open AI’s GPT technology, the product lacked adequate age verification features. Snap recently introduced the My AI Snaps feature, which requires payment and enables the AI to send AI-generated images.
Snap shared its big plans for AI at IAB NewFronts, alongside its new solutions for advertisers, content partnerships, and ways to work with creators on Snapchat.
The social platform revealed that it was testing out the idea of “sponsored links” in My AI, much like Microsoft testing ads in Bing Chat. On paper, if a user was chatting with My AI about cookbooks, then it would show a sponsored link to other related books, or similarly if they were chatting about food, My AI would then provide links to relevant restaurants.
Sign up now and upgrade your account to read the post and get access to the full library Partner+ posts and other exclusive benefits.
Enjoy a FREE trial. 14 days on us, cancel anytime.
With our news, insights and events – Hello Partner helps brands, creators, publishers and tech drive growth together through successful partnerships.

source