In the dynamic realm of modern marketing, the integration of Artificial Intelligence (AI) has emerged as a crucial asset for businesses seeking to secure a competitive edge. This series of blogs delves into the dynamic intersection of AI and marketing strategies, uncovering how intelligent algorithms and machine learning are reshaping the landscape. From crafting personalized customer experiences to facilitating data-driven decision-making, join us as we explore the transformative power of AI in marketing. These articles provide insights and practical applications, catering to both seasoned marketers and those embarking on their digital journey. By demystifying the role of AI, we aim to shed light on its profound impact on the future of marketing.
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MarTech » Marketing artificial intelligence (AI) » The latest AI-powered martech tools
Before we get to this week’s round-up of AI-powered martech, I thought I’d share the results of a consumer survey by infosec company Malwarebytes.
While you and I and everyone I know professionally are all about AI only 35% of those surveyed respondents agreed with the statement “I am familiar with ChatGPT,” and 50% disagreed.
Of those who said they were familiar with ChatGPT:
An interesting snapshot of where public opinion stands right now. 
Dig deeper: AI and marketing: What the stats show
Now, on to the new products, features, integrations and enhancements. 
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