In the dynamic realm of modern marketing, the integration of Artificial Intelligence (AI) has emerged as a crucial asset for businesses seeking to secure a competitive edge. This series of blogs delves into the dynamic intersection of AI and marketing strategies, uncovering how intelligent algorithms and machine learning are reshaping the landscape. From crafting personalized customer experiences to facilitating data-driven decision-making, join us as we explore the transformative power of AI in marketing. These articles provide insights and practical applications, catering to both seasoned marketers and those embarking on their digital journey. By demystifying the role of AI, we aim to shed light on its profound impact on the future of marketing.
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AR and marketing automation has transformed digital marketing processes for good. As far as content marketing is concerned, AR helps you gain a competitive advantage in the saturated digital marketing landscape. With various tools and technologies, marketers can automate time-consuming tasks and focus more on the creative aspects of content marketing.
Today, marketers can successfully transcribe their content in various formats. Some advanced solutions based on NLP can write articles on their own. AR and machine learning help you learn more about customers and build lasting relationships with them. According to a report by Salesforce, high-performing marketing teams are at least two times more likely to use AI in their marketing campaigns than underperformers.
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Let us now look at how we can implement AI in content marketing and the benefits of AI in the marketing field.
Content marketing has evolved since its inception. According to the latest statistics, approximately 2.5 quintillion bytes of data are created every day. With the rise of social media and IoT devices, this number is expected to rise further. To gain a competitive advantage, you need to stay on top of these changes. This is where artificial intelligence meets content marketing.
The role of AI in boosting content marketing varies from collecting and analyzing huge amounts of data to personalizing user experiences and more.
Some of the major benefits include:
Giants like Yahoo and Fox are using bots to create content. It is due to AI they can cover the latest updates and news so fast. Artificial Intelligence offers content marketers opportunities to focus on challenging tasks without hindering publishing consistency.
AI-powered chatbots are software solutions using machine learning and NLP to mimic human conversation. Today, they serve as a perfect customer support channel. However, chatbots not only help in customer support but also offer information to align with your content marketing needs. With the help of the data collected through chatbots, the information can be used to make data-driven content marketing decisions.
Modern consumers are tech-savvy. These customers know everything and they have learned to evaluate digital content. Your consumers do not like to read a piece of 500 words of useless content, they demand personalized content. Predictive intelligence helps you understand such individualized needs and cater to them.
AI bots create automatically generated content. This is done with little or no human intervention. These AI tools generate automated content with the help of natural language generation (NLG). The main aim of these technologies is to convert your data into legible, accurate, and well-written content formats. Some examples are AI content creation, smart word suggestions, and creating highly targeted website content.
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Acrolinx is one of the most trusted AI-based content creation tools out there. Power-packed with multiple features, it has won the hearts of top content marketers. For example, the tool can author your work, meaning it can analyze and understand your company’s communication patterns.
Article Forge is a fantastic AI tool that writes on its own. As one of the most impressive AI content creation tools, it produces quality content, automatically adds videos, titles, and images to your articles and web pages. It can also create content to be used in several languages.
Atomic Reach is on our list because it can create data-centric content writing. Writers would agree to this – having fresh ideas on the plate help to create good quality blog posts and webpages. Atomic Reach helps content writers by analyzing multiple brands across various digital channels and offers smarter blog writing ideas.
Ghost Writer is for those content marketers who want to create content within a few seconds. This tool is an AI-driven software creating super-engaging and relevant AI content in a few clicks. Ghost Writer also offers an automated content creator that understands your style, tone of voice and helps you write the perfect content for your audience.
INK is a popular ML content creation tool. INK helps to optimize your blog posts and website effortlessly under a single platform. The best feature of this tool is that it has a mobile app and a WordPress plugin.
One question remains – does AI generate content improve user experiences? Of late, we have heard about the negative influence of automatically generated content. However, to get the most out of these technologies, content marketers need to understand the full potential of NLG. Used strategically, these technologies like AR and automated content can improve user experience in multiple ways. And that is the ultimate goal.
MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.
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