The ANA’s 72-hour AI challenge: How EY, Plante Moran & Spectrum Reach made TV history – The Drum
Advertisement June 11, 2025 | 7 min read Listen to article 4 min At this year’s ANA Masters of B2B Marketing, AI wasn’t just the buzzword – it was the brief. Dan Callahan, group vice-president of national ad sales at Spectrum ReachIn a first-of-its-kind live experiment, two full campaigns were created in just 72 hours […]