Study Explores How Generative AI Tools Like Chatbots and Recommendation Systems Influence Consumer Purchasing Decisions – geneonline.com

Welcome to the forefront of conversational AI as we explore the fascinating world of AI chatbots in our dedicated blog series. Discover the latest advancements, applications, and strategies that propel the evolution of chatbot technology. From enhancing customer interactions to streamlining business processes, these articles delve into the innovative ways artificial intelligence is shaping the landscape of automated conversational agents. Whether you’re a business owner, developer, or simply intrigued by the future of interactive technology, join us on this journey to unravel the transformative power and endless possibilities of AI chatbots.
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A recent systematic literature review has examined the relationship between generative artificial intelligence (AI) and consumer behavior, offering insights into how AI-driven tools influence purchasing decisions. Researchers Panda, Singh, and Raj conducted the study to explore the evolving interaction between consumers and technology in an increasingly digital world. The findings highlight the growing impact of generative AI on consumer engagement and decision-making processes.
The review analyzed existing research to identify patterns in how generative AI technologies, such as chatbots, recommendation systems, and content creation tools, affect consumer preferences and behaviors. The study provides a comprehensive overview of the ways these technologies are shaping purchasing habits by personalizing experiences and automating interactions. This investigation contributes to a broader understanding of the role AI plays in transforming traditional consumer dynamics within modern marketplaces.
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Date: December 2, 2025


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