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Steven Brill, the journalist and media entrepreneur who co-founded NewsGuard, announced the launch of NewsGuard AI, a new news-focused chatbot designed to deliver answers based solely on reporting from news and information sources vetted for reliability by NewsGuard’s journalism team.
Available immediately at newsguard.ai, the platform draws from a database of approximately 12,000 publishers and information sources that NewsGuard has evaluated as reliable. The company said the chatbot is the first of its kind to limit responses exclusively to vetted sources while also sharing revenue with publishers whose content is cited in answers.
Brill is one of the most influential media entrepreneurs of the past four decades. In 1979, he founded The American Lawyer, a publication credited with transforming legal journalism by covering law firms as businesses and creating the widely followed Am Law rankings.
He later founded Court TV, the cable network that pioneered gavel-to-gavel courtroom coverage and became a national media force during high-profile trials including those of the Menendez brothers and O.J. Simpson. The network, now known as truTV, helped establish a new genre of legal and courtroom broadcasting.
Brill has also been a leading advocate for sustainable journalism business models. In 2009, he co-founded Journalism Online and its Press+ platform, which helped hundreds of newspapers and magazines implement digital subscription programs. He is also the author of several bestselling books, including America’s Bitter Pill, Tailspin, and The Death of Truth, and serves as a journalism lecturer at Yale University.
“Think of how the existing AI chatbots operate, and in every respect, NewsGuard AI does the opposite,” Brill said. “We only access reliable sources. We cite them prominently and link to them. We compensate them. And we use our proprietary debunking data as failsafe guardrails to prevent hallucinating.”
NewsGuard said its journalists have rated more than 36,000 news and information sites since 2018 using nine journalistic criteria. Only sources deemed generally reliable are used to generate responses in NewsGuard AI. The chatbot also incorporates NewsGuard’s database of debunked misinformation claims as an additional safeguard against inaccurate responses.
According to the company, publishers cited by NewsGuard AI will share in revenue generated by the platform, with participating news organizations also able to earn additional income through co-marketing partnerships and subscriber referrals.
NewsGuard Co-CEO Gordon Crovitz said the model is intended to help publishers benefit from growing AI adoption rather than having their content used without compensation.
Launch partners include a range of national, regional and independent media organizations, including The Atlantic, Snopes, Reason and Buffalo-based Investigative Post. Educational institutions, civic organizations and independent bookstores will also be eligible to participate in partnership programs designed to expand access to the service.
The subscription-based service is priced at $6 per month. NewsGuard said localized versions in French, German and Italian are expected to launch in September.
Founded by Brill and Crovitz, NewsGuard provides ratings and analysis of news sources for consumers, enterprises and technology platforms. The company’s ratings and data are produced through journalist-led analysis supported by technology.
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