In the dynamic realm of modern marketing, the integration of Artificial Intelligence (AI) has emerged as a crucial asset for businesses seeking to secure a competitive edge. This series of blogs delves into the dynamic intersection of AI and marketing strategies, uncovering how intelligent algorithms and machine learning are reshaping the landscape. From crafting personalized customer experiences to facilitating data-driven decision-making, join us as we explore the transformative power of AI in marketing. These articles provide insights and practical applications, catering to both seasoned marketers and those embarking on their digital journey. By demystifying the role of AI, we aim to shed light on its profound impact on the future of marketing.
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Artificial intelligence (AI) for digital marketing provider, Scibids recently launched a campaign in India, which as per its claims, helped Spotify deliver a 30% increase in registrations at a 24% lower cost per registration.
Spotify, the music streaming platform, leverages digital marketing and programmatic marketing to run customer acquisition campaigns.
In order to further turbocharge its marketing ROI, Spotify recently introduced Scibids’ artificial intelligence solutions into its AdTech stack.
Scibids AI worked with the Google Display and Video 360 team and Spotify’s agency MatterKind, to create custom algorithms that were specifically engineered to boost the music streaming platform’s customer acquisition.
Google’s DSP platform, Display & Video 360, has some of the most advanced tools for advertisers, allowing them to create and push sophisticated algorithms to optimise campaigns.
“Scibids is proud to partner with Spotify and MatterKind, who share our vision of smarter optimisation enabled by AI. In this case, the challenge on the Google Display and Video 360 platform was to break the glass ceiling of performance, and turn exchange-based media buying into a competitive acquisition channel for Spotify. Results like these prove that AI has the ability to dramatically improve marketing ROI by carrying out real-time computations that were previously impossible. The icing on the cake is that the teams can then focus on more value adding tasks,” said Rahul Vasudev, Managing Director of Scibids (APAC).
Shipra Srivastava, Head of Media, CRM and partnerships at Spotify, added, “We leveraged the power of AI to unlock scale with efficiency by using Scibids AI to add custom insights to Display and Video 360’s bidding mechanism. This proved to be useful in optimising for not only top of funnel but deeper metrics for us as well.”
Scibids has recently also started operations in India with Samir Karpe as the Country Manager with teams across Mumbai, Delhi and Bengaluru.
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