Welcome to the forefront of conversational AI as we explore the fascinating world of AI chatbots in our dedicated blog series. Discover the latest advancements, applications, and strategies that propel the evolution of chatbot technology. From enhancing customer interactions to streamlining business processes, these articles delve into the innovative ways artificial intelligence is shaping the landscape of automated conversational agents. Whether you’re a business owner, developer, or simply intrigued by the future of interactive technology, join us on this journey to unravel the transformative power and endless possibilities of AI chatbots.
While Apple hasn’t released an AI chatbot to the public, the company does have multiple chatbot-style tools in use among employees.
A new report details Enchanté and Enterprise Assistant, two AI-powered apps used by Apple employees today.
Macworld reports that Enchanté is a “ChatGPT-like assistant” used by Apple employees for “ideas, development, proofreading, and even general knowledge answers.” The design of the app is reportedly similar to the ChatGPT app on macOS. It’s been in use inside Apple since November 2025.
Enchanté was designed “specifically for Apple’s workflows and security requirements” and runs on “models approved by Apple.” That includes Apple’s Foundation Models, as well as access to Anthropic’s Claude and Google’s Gemini models.
Employees are able to upload files and documents for analysis. The app can also “also access files stored on the Mac as a source for answers.”
According to an internal memo from Apple, Enchanté can be used by employees not only as a test platform, but also to help them with everyday tasks at work. The app includes a database of Apple’s internal documentation and guidelines, and is being used across all departments, including engineering, design, marketing, and leadership.
Macworld also reports that Apple has a second internal app known as “Enterprise Assistant,” which “acts as a centralized knowledge hub for corporate employees.” This app reportedly contains a “database of Apple’s internal policies,” and employees can ask questions about things ranging from health insurance and vacation days to technical problems.
Bloomberg has also reported on Apple’s internal use of a ChatGPT-style app to test Apple Intelligence features. Whether or not Apple ever releases a chatbot-style app to the general public remains to be seen.
Apple executives have expressed doubt about the usefulness of chatbot interfaces for artificial intelligence features. In an interview with Joanna Stern at WWDC this year, Apple’s Craig Federighi said Apple wants to build an experience that is “integrated into everything you do, not a bolt-on chatbot on the side.”
I think that’s a shortsighted view and that most people legitimately find the chatbot mode of interaction useful for certain tasks.
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