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OpenAI has offered some media firms as little as between $1 million and $5 million annually to license their news articles for use in training its large language models, according to two executives who have recently negotiated with the tech company. That’s a tiny amount even for small publishers, which could make it difficult for OpenAI to strike deals.
Meanwhile, Apple, which is trying to catch up to OpenAI and Google in the generative artificial intelligence sector, is also trying to strike deals with publishers for use of their content, said one executive. Apple is offering more money but also wants the right to use content more widely than what OpenAI is seeking, according to a person familiar with the matter. Apple wants to be able to use content for future AI products in any way the company deems necessary, this person said.

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