Welcome to the forefront of conversational AI as we explore the fascinating world of AI chatbots in our dedicated blog series. Discover the latest advancements, applications, and strategies that propel the evolution of chatbot technology. From enhancing customer interactions to streamlining business processes, these articles delve into the innovative ways artificial intelligence is shaping the landscape of automated conversational agents. Whether you’re a business owner, developer, or simply intrigued by the future of interactive technology, join us on this journey to unravel the transformative power and endless possibilities of AI chatbots.
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New Delhi: OpenAI has introduced a new set of advertising features for ChatGPT, including Sponsored Agents, AI-assisted campaign creation and creative tools for advertisers.
Sponsored Agents will allow users who see an advertisement in ChatGPT to open a separate conversation with an AI agent sponsored by the advertiser. Users can ask questions about the advertiser’s products or services and access the company’s website from the conversation.
The Sponsored Agent conversation will be labelled and kept separate from both ChatGPT’s response and the user’s original conversation. The format is currently being tested with select advertisers in the United States.
OpenAI is also adding AI-based campaign management tools. Advertisers can use natural-language prompts through the Ads Manager plugin in ChatGPT to create and update campaigns, analyse performance and receive recommendations based on campaign results. A website or advertising brief can also be used as the starting point for creating a campaign.
Within Ads Manager, the company is introducing AI assistance for ad creation. The system can suggest advertising copy and images based on an advertiser’s landing page and campaign objective. Advertisers can review and edit the material before using it in a campaign.
Another feature allows advertisers to opt into AI-based text customisation. When enabled, the system can adapt existing headlines and descriptions to the context of a user’s conversation and translate the advertising copy into the user’s preferred language.
OpenAI has also announced integrations with HubSpot and Shopify. HubSpot is its first CRM integration for ChatGPT Ads, allowing businesses to create advertisements, monitor performance and follow up on leads from within HubSpot.
US-based Shopify merchants can use a ChatGPT Ads app to create and manage campaigns using products already available through Shopify Catalogue. OpenAI said the Shopify integration will expand internationally in markets where ChatGPT Ads is available from September 23.
The additions follow OpenAI’s expansion of ChatGPT Ads during 2026. The company introduced a beta self-service Ads Manager in May, along with cost-per-click bidding and conversion measurement through tools including its Conversions API and pixel-based measurement. OpenAI has also worked with agency groups including Dentsu, Omnicom, Publicis and Access to WPP on its advertising platform.
On August 31, OpenAI said ChatGPT Ads had crossed a $1 billion annualised revenue run rate less than 200 days after launch and was being used by tens of thousands of advertisers. It also opened self-service Ads Manager access across India, Europe, the Middle East and North Africa.
According to OpenAI, ChatGPT Ads was available across more than 40 countries by the end of August. The company has said advertisements remain labelled and separate from ChatGPT responses and that advertisers do not receive access to users’ private conversations.
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