Welcome to the forefront of conversational AI as we explore the fascinating world of AI chatbots in our dedicated blog series. Discover the latest advancements, applications, and strategies that propel the evolution of chatbot technology. From enhancing customer interactions to streamlining business processes, these articles delve into the innovative ways artificial intelligence is shaping the landscape of automated conversational agents. Whether you’re a business owner, developer, or simply intrigued by the future of interactive technology, join us on this journey to unravel the transformative power and endless possibilities of AI chatbots.
Copyright © 2025 Entrepreneur Media, LLC All rights reserved. Entrepreneur® and its related marks are registered trademarks of Entrepreneur Media LLC
By Sherin Shibu May 7, 2024
Share
AI is transforming a 94-year-old Depression-era wedding dress into an interactive exhibit at the Metropolitan Museum of Art.
Monday’s Met Gala kicked off the museum’s annual Costume Institute exhibition, which focuses on “sleeping beauties” or clothes that are now extremely fragile and can no longer be worn. The exhibition features over 200 garments and accessories across 400 years and invites visitors to touch embroidered walls and experience what it was like to wear storied pieces of clothing.
But it’s the final item in the exhibition, a wedding dress designed by Callot Soeurs that New York socialite Natalie Potter wore on her wedding day on December 4, 1930, that has people — and a persona — talking. Here, the Met collaborated with ChatGPT-maker OpenAI to create a custom chatbot modeled after Potter’s personality.
The AI bot can answer visitors’ questions about Potter’s wedding, her life, and her dress — all in her persona.
Visitors just have to scan a QR code to talk to the Potter chatbot through text.

^{Wedding dress worn by Natalie Potter nearly 94 years ago. Credit: The Metropolitan Museum of Art}
This is the first AI-aided exhibit created by the Met, with the museum’s director Max Hollein telling The Wall Street Journal that he sees the AI as a pilot program; visitor response will tell the Met more about how to further use AI.
Related: This Free Tool ‘Poisons’ AI Models to Prevent Them From Stealing Your Work — But Some Say It’s Akin to ‘Illegal’ Hacking
“I think artists will use AI in the future in very interesting and intelligent ways,” Hollein told the publication.
OpenAI trained the Potter chatbot on letters she wrote, newspaper articles, and documents from the time. According to FamilySearch, Potter passed away more than 26 years ago.
The custom chatbot with Potter’s persona was also a first for OpenAI, which says it looks for ways to collaborate with industries on real-world use cases.
“I think we have an opportunity here to do something different, and the outcome is not preordained,” OpenAI Chief Technology Officer Mira Murati told the WSJ.
Related: OpenAI Reportedly Used More Than a Million Hours of YouTube Videos to Train Its Latest AI Model
Finding a strong use case for AI is important as OpenAI faces lawsuits from creatives and pushback on copyright grounds.
Authors like Paul Tremblay and Sarah Silverman have alleged that their books were part of datasets used to train AI without their consent and artists like Billie Eilish and Jon Bon Jovi recently signed an open letter about the “catastrophic” use of AI in the music industry.
In April, the New York Times reported that OpenAI may have trained AI models on YouTube video transcriptions.
Murati spoke with the WSJ’s Joanna Stern in March and said that the company used publicly available and licensed data to train its chatbots.
Related: Tennessee Just Passed a New Law to Protect Musicians From a Growing AI Threat
AI is transforming a 94-year-old Depression-era wedding dress into an interactive exhibit at the Metropolitan Museum of Art.
Monday’s Met Gala kicked off the museum’s annual Costume Institute exhibition, which focuses on “sleeping beauties” or clothes that are now extremely fragile and can no longer be worn. The exhibition features over 200 garments and accessories across 400 years and invites visitors to touch embroidered walls and experience what it was like to wear storied pieces of clothing.
But it’s the final item in the exhibition, a wedding dress designed by Callot Soeurs that New York socialite Natalie Potter wore on her wedding day on December 4, 1930, that has people — and a persona — talking. Here, the Met collaborated with ChatGPT-maker OpenAI to create a custom chatbot modeled after Potter’s personality.
The rest of this article is locked.
Join Entrepreneur+ today for access.
Already have an account? Sign In
Entrepreneur Staff
News Reporter
Want to be an Entrepreneur Leadership Network contributor? Apply now to join.
Autopilot stores aren't just income streams. They are passports to freedom, flexibility and finally working and living on your own terms.
The new AI agent can generate Google Sheets and slide decks, making it a powerful new office tool.
Nikki Seaman began work on her business when the pandemic led to grocery store shutdowns.
A rapidly emerging new trend is sweeping the global real estate sector, powered by humanity's collective desire for longer lives and healthier lifestyles. Here's what entrepreneurs should pay attention to to capture the new market.
We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.
xAI launched a set of "AI companions" earlier this week, with a third on the way.
Successfully copied link
We'll be in your inbox every morning Monday-Saturday with all the day’s top business news, inspiring stories, best advice and exclusive reporting from Entrepreneur.
Copyright © 2025 Entrepreneur Media, LLC All rights reserved. Entrepreneur® and its related marks are registered trademarks of Entrepreneur Media LLC

source