Welcome to the forefront of conversational AI as we explore the fascinating world of AI chatbots in our dedicated blog series. Discover the latest advancements, applications, and strategies that propel the evolution of chatbot technology. From enhancing customer interactions to streamlining business processes, these articles delve into the innovative ways artificial intelligence is shaping the landscape of automated conversational agents. Whether you’re a business owner, developer, or simply intrigued by the future of interactive technology, join us on this journey to unravel the transformative power and endless possibilities of AI chatbots.
The generative AI virtual assistant, built in partnership with Microsoft, is designed to help with audience development, activation and measurement.
June 20 2023
Omnicom revealed a generative AI-powered virtual assistant designed to improve agency productivity at the Cannes Lions festival on Monday.
Called Omni Assist, the tool has been built in partnership with Microsoft. To power the assistant, Omnicom gained access to OpenAI’s GPT models via Microsoft’s Azure Cognitive Services, which provides API access to AI models.
Omni Assist will use the GPT model to provide its staff with insights and recommendations throughout the holding company’s workflow, including audience development and planning, activation, measurement and optimization. The conversational interface will work similarly to other AI chatbots like Bing Chat and Google Bard — allowing Omnicom employees to ask questions about audience relevance or instantly generate data-driven insights on how a campaign is performing. It’s designed to speed up campaign delivery and improve optimization..
Omni Assist sits within the larger Omni platform, which was rolled out in 2018 to enable staff to create data-driven campaigns. As a consequence, the new assistant will draw on years of data within that platform to respond to prompts.
Last week, Omnicom CEO John Wren teased upcoming AI capabilities in an interview with Campaign UK, when he said: “The benefits are undeniable, and I think our people will find their jobs enhanced [by] it. However, AI can never replace the inspiration and genius that comes from great creative.”
The launch of Omni Assist comes amid an industry-wide race to embrace generative AI. Publicis Groupe rolled out a campaign on Monday that pointed out how it was an early advocate of AI with its Marcel platform. WPP struck a partnership with Nvidia last month to build an AI-powered content engine.
DM9's Cannes controversy deepens, US senator sues Omnicom, DDB and DM9 over AI-manipulated entry
Another Cannes Lions-winning campaign under scrutiny
GoDaddy, Goggins and Goggles: a look into the ad disrupting the B2B category
Which US campaigns won the most Cannes Lions? See the full recap
Exclusive: Former IPG execs launch All&, a match made in marketing
LATEST FROM CAMPAIGN
Want your brand remembered? College sports fans are paying more attention than Super Bowl viewers
The Brand Brief: WHM campaigns, Calvin Klein’s NSFW Dakota Johnson ad and more
Wasserman rebrands after ex-CEO Epstein ties
The making of an advertising gender pay gap
Corona debuts 2026 Major League Baseball campaign
SXSW: Make the trip worth the spend and the effort
