In the dynamic realm of modern marketing, the integration of Artificial Intelligence (AI) has emerged as a crucial asset for businesses seeking to secure a competitive edge. This series of blogs delves into the dynamic intersection of AI and marketing strategies, uncovering how intelligent algorithms and machine learning are reshaping the landscape. From crafting personalized customer experiences to facilitating data-driven decision-making, join us as we explore the transformative power of AI in marketing. These articles provide insights and practical applications, catering to both seasoned marketers and those embarking on their digital journey. By demystifying the role of AI, we aim to shed light on its profound impact on the future of marketing.
 
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At the annual Google Cloud Next conference in San Francisco, GenAI platform Typeface and customer data platform GrowthLoop announced a generative artificial intelligence-powered marketing solution that aims to speed up the time it takes for marketers to build and serve marketing campaigns.
In collaboration with Google Cloud, the GenAI Marketing Solution is made available on the tech giant’s cloud platform and is accessible to Google’s BigQuery customers.
This integration will let marketers use data for audience segmentation, use generative AI to create relevant content for each segment, and serve it across marketing channels including Google Ads.
“What’s different about [this tool] is it takes significant challenges that marketers face when creating campaigns and combines it into a single product,” said Josh Brisco, group vp of acquisition media at Tinuiti.
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Trishla is an Adweek staff reporter covering tech policy.
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