Most shoppers aren't sold on retail AI chatbots – eMarketer

Welcome to the forefront of conversational AI as we explore the fascinating world of AI chatbots in our dedicated blog series. Discover the latest advancements, applications, and strategies that propel the evolution of chatbot technology. From enhancing customer interactions to streamlining business processes, these articles delve into the innovative ways artificial intelligence is shaping the landscape of automated conversational agents. Whether you’re a business owner, developer, or simply intrigued by the future of interactive technology, join us on this journey to unravel the transformative power and endless possibilities of AI chatbots.

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Key stat: 38.2% of US digital shoppers have not used a retail AI chatbot and aren’t interested in doing so, the single biggest response to tools like Amazon Rufus and Walmart Sparky, according to a May survey from Bizrate Insights and EMARKETER.
Beyond the chart:
Use this chart: Drop this in a retail strategy deck to temper AI chatbot hype with a reality check: most shoppers still shrug at tools like Rufus and Sparky. Use it to argue for education and seamless UX before big bets, and to frame the engaged minority as a high-value target.
Related EMARKETER reports:
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