Welcome to the forefront of conversational AI as we explore the fascinating world of AI chatbots in our dedicated blog series. Discover the latest advancements, applications, and strategies that propel the evolution of chatbot technology. From enhancing customer interactions to streamlining business processes, these articles delve into the innovative ways artificial intelligence is shaping the landscape of automated conversational agents. Whether you’re a business owner, developer, or simply intrigued by the future of interactive technology, join us on this journey to unravel the transformative power and endless possibilities of AI chatbots.
Meta is talking up its vision for the future of content creation–and that vision involves human creators posting their stuff alongside posts from AI bots.
The company (like many others in our space) has been bullish on AI since the metaverse failed to work out for it. Over the summer, it rolled out a new tool that lets users create their own AI bots. The tool came with a Black Mirror-esque tagline: “Now anyone can create an AI character based on their interests, and creators can even build an AI extension of themselves. Start chatting with these AIs on Messenger, Instagram and WhatsApp.”
Now, Meta’s VP of Product for Generative AI, Connor Hayes, tells Financial Times that hundreds of thousands of these characters have been created. The vast majority have been kept private for now, but Meta hopes that will change.
“We expect these AIs to actually, over time, exist on our platforms, kind of in the same way that accounts do,” Hayes said. “They’ll have bios and profile pictures and be able to generate and share content powered by AI on the platform…that’s where we see all of this going.”
Meta is hardly the first to think of making an artificial influencer. Lil Miquela debuted “her” Instagram account way back in 2016, and we just saw an AI chatbot (originally built in 2018) set Twitch‘s new Hype Train record, potentially earning her creator over $200,000 in the process.
But Meta’s vision, where it wants creators and AI-powered, content-churning mills to share the stage in a new era of digital content, is unusual. AI skepticism is understandably high among creators, and most platforms, like YouTube, have leapt to reassure them that promoting human-made art remains the core goal. Meta, however, doesn’t seem as concerned about calming creators’ worries.
Instead, its “priority” is making “more entertaining and engaging” platforms, Hayes told FT. Part of that is placing the bots made by its tool on equal footing with human creators—and powering those bots with generative AI tools presumably also owned by Meta.
Right now, the AI character creator tool is limited to users in the U.S., but Meta has said it plans to roll it out wider. In its ideal future, its 3 billion users could all create their own AI bots, and use them to fill Facebook and Instagram with a deluge of generated content. We can’t say what Meta’s intentions are here, of course, but from the outside, wide implementation of bots seems like it could drastically pump up the amount of UGC on Meta’s platforms.
That generates (no pun intended) some questions. Will AI-made UGC be eligible for ads? Will the traffic they bring be counted identically to traffic brought by human creators? Will advertisers want their marketing to run alongside AI UGC? Will the average user engage with bot accounts, or will they find it gimmicky?
There is already a deluge of AI content across virtually all social media platforms, from “faceless” YouTube channels with AI voiceovers and Midjourney slideshows, to engagement-farming blue-check bots on X. And some of those posts bring up another point: While scrolling Facebook videos, we’ve seen things like random clips from TV shows and cooking Reels that have seemingly unrelated, AI-generated captions advertising the latest car model or a financial services company. Are the people–or bots–posting these videos being compensated if a viewer clicks their link to learn more?
We recently wrote about how TikTok is making it easier for everyone to become an affiliate marketer, potentially increasing the amount of advertorial content we see woven in with regular videos. That lowered barrier to ecommerce entry could couple with Meta’s tool, turning social media sites into AI markets where bots shout generated content that’s all intended to sell products.
Whether that will happen or not remains to be seen, but it’s possible that if Meta’s AI character tool is sophisticated enough, people will try deploying affiliate-link-hawking content bots to make a quick buck.
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