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Search Engine Land » PPC » LinkedIn unveils AI-powered tool that can create optimized ads in minutes
LinkedIn has started rolling out a new tool that leverages AI to simplify ad creation.
The new feature, called Accelerate, has been designed to help advertisers execute optimized campaigns in Campaign Manager in under five minutes.
Why we care. LinkedIn’s Accelerate campaigns can help streamline the ad creation process, saving time and resources, while also enhancing ad performance through data-driven insights and optimization. These tools enable advertisers to create more effective and targeted campaigns, ultimately improving the return on investment
Getting started. If Accelerate is available in your market, log into Campaign Manager and then follow these simple steps:
How it works. Accelerate uses AI models to autonomously adjust bids and shift budget to the best performing placements and creatives. The technology integrates multiple automation features, including Predictive Audiences, to dynamically refine campaign targeting and facilitate effective outreach to high-value consumers within the LinkedIn community of more than 950 million members.
Additional help. Advertisers can click on the “Assist” button to get recommendations to improve campaign performance. You can also ask questions directly to get insights into how to improve your campaign, such as:
In addition, you will be able to connect to a live support agent for further support.
Testing. LinkedIn has confirmed that the Accelerate feature is currently only available in limited markets. The platform is testing the tool in English with a small group of B2B advertising agencies, including Brainlabs, Closed Loop, Lewis, Speedwork and WebFX in the US.
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What has LinkedIn said? A LinkedIn spokesperson said in a statement:
Deep dive. Read LinkedIn’s Predictive Audiences guidelines for more information.
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