KT has proposed AI, which judges and executes itself beyond chatbot-centered artificial intelligence.. – 매일경제

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KT has proposed AI, which judges and executes itself beyond chatbot-centered artificial intelligence (AI), as a next-generation growth strategy. As it advocates AX Platform Company, it plans to open an era in which AI performs its own work not only in consumer services but also in corporate workplaces.
On the 17th, KT held a press briefing at KT West headquarters in Gwanghwamun, Seoul, and unveiled its AI strategy centered on ultra-personalized AI agents and industry-specific agents. “The AI market is moving from the chatbot stage of simply answering questions to the agent AI stage of thinking and executing on its own,” said Kim Joon-seok, executive director of KT AX Future Technology Institute. “KT is focusing on implementing AI agents that actually work in customers’ daily lives and industrial sites.”
KT plans to commercialize a company-to-consumer (B2C) ultra-personalized AI agent from the second half of the year. The communication service app “MyK” learns customer usage patterns, recommends customized pricing plan, and informs membership benefits. Genie TV recommends individual content based on viewing records.
It will also implement ‘Active AI’ that performs actual tasks, not just recommended roles. When a user requests it, AI directly changes the pricing plan or handles the necessary procedures instead.
In the business-to-business (B2B) market, vertical AI agents that have learned industry-specific expertise are expanded. A typical network agent is a network agent that analyzes the cause of a network failure and automatically generates a recovery script. Legal agents perform case-based reasoning and legal search, and patent agents support similar patent analysis and invention reports. It is also developing an ‘Easy-RFP Agent’ that automates the task of writing proposals.
KT is going one step further and is also researching future agents. Similar to OpenClaw, AI performs actual tasks on behalf of users. The specific plan is ‘Employee AI Agent’. When an employee is away on vacation or business trip, AI responds to work inquiries and coordinates meetings. KT is scheduled to conduct in-house tests starting next month.
A personal AI agent is also being developed. It operates in the user’s PC and cloud environment and performs actual tasks such as file movement and system manipulation. It is also implementing a scenario in which several AI agents coordinate schedules and share tasks with each other.
The core competitiveness of A.I. is K-RAG developed by itself. It is a technology that searches and verifies related information first before AI generates an answer. It is used to reduce hallucinations of AI and increase the reliability of answers. KT has already applied K-RAG to KT Knowledge Hub, an in-house knowledge search service, and completed verification on 14,000 employees. In the future, we plan to expand this to all B2B and B2C services.
KT will also expand global cooperation through SCFA, a consultative group between Korea, China and Japan operating with NTT DoCoMo in Japan and China Mobile in China. The strategy is to expand the agent ecosystem by connecting data and services owned by telecommunication companies in each country.
“The important thing is not to introduce AI, but to make AI do actual work,” Kim said. “We will fundamentally change the daily life of customers and the way companies work through AI.”
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