In the dynamic realm of modern marketing, the integration of Artificial Intelligence (AI) has emerged as a crucial asset for businesses seeking to secure a competitive edge. This series of blogs delves into the dynamic intersection of AI and marketing strategies, uncovering how intelligent algorithms and machine learning are reshaping the landscape. From crafting personalized customer experiences to facilitating data-driven decision-making, join us as we explore the transformative power of AI in marketing. These articles provide insights and practical applications, catering to both seasoned marketers and those embarking on their digital journey. By demystifying the role of AI, we aim to shed light on its profound impact on the future of marketing.
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17 Oct, 2023, 09:08 ET
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Companies can now train AI models faster and achieve immediate value and insights from customer conversations 
SANTA BARBARA, Calif., Oct. 17, 2023 /PRNewswire/ — Invoca, a recognized leader in Conversation Intelligence AI for marketing and sales, today announced enhancements to its award-winning Signal AI suite, and introduced Signal AI Studio, a transformative new solution that empowers businesses to quickly create custom AI models that automatically unlock breakthrough insights from phone conversations. For businesses that acquire customers, members, or patients over the phone, Invoca AI enables digital marketing and contact center teams to collaborate in driving revenue growth. Additionally, Invoca introduced Topic Explorer and GPT Call Analysis as part of Invoca Labs, along with several other AI innovations. 

“Businesses are getting inundated with claims of AI’s vast promise, but few solutions have made a meaningful difference in helping companies grow revenue,” said Nathan Ziv, senior vice president of product at Invoca. “With Signal AI, you don’t need to be a data scientist to unlock the power of AI. Now, any user can drive revenue by unlocking breakthrough insights from the buying journey, especially the ‘moment of truth’ where consumers make critical purchase decisions. AI models custom-trained for your business deliver the most accurate insights, and now with Signal AI Studio, marketing and contact center teams can create them faster than ever.”
Introducing Signal AI Studio: The fastest path to creating custom AI models 
With Signal AI Studio, businesses can train custom AI models to detect meaningful insights from every customer conversation. Revenue teams can optimize marketing spend and agent performance by surfacing previously unknown insights to: 
Invoca also announced several key updates to its Signal AI suite to help enterprise brands use AI to turn conversations into insights. New enhancements empower users to:
Many of the world’s leading consumer brands rely on Invoca’s Signal AI to improve digital marketing ROI, customer experiences, and call conversion rates:
“We are a luxury brand, and many of our guests book reservations by calling our properties and speaking to an associate,” said Sara Beresfod, director of global media at Four Season Hotels and Resorts. “Invoca’s Signal AI enables us to measure how many room requests and reservation calls we generate from our search and digital marketing. With Invoca, we have the call value data we need to increase our return on ad spend and prove the full value of each marketing channel to our properties.”  
Invoca also launched two new early-stage Invoca Labs features for customers to test drive and provide feedback. New features give users access to GPT-powered insights and analysis using experimental AI to:
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About Invoca
Invoca is the recognized leader in Conversation Intelligence AI that enables marketing, e-commerce, and contact center teams to drive efficient and profitable revenue growth by unlocking actionable insights from customer conversations. Through deep integrations with leading technology platforms, teams can turn conversation data into automated action to enhance every digital touchpoint and human interaction, leading to better experiences, more conversions, and higher revenue. With Invoca, top consumer brands, including AutoNation, DIRECTV, Mayo Clinic, Mutual of Omaha, and Verizon, experience unbelievable results powered by undeniable data. Invoca has raised $184M from leading venture capitalists, including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures. For more information, visit www.invoca.com.
SOURCE Invoca
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