Welcome to the forefront of conversational AI as we explore the fascinating world of AI chatbots in our dedicated blog series. Discover the latest advancements, applications, and strategies that propel the evolution of chatbot technology. From enhancing customer interactions to streamlining business processes, these articles delve into the innovative ways artificial intelligence is shaping the landscape of automated conversational agents. Whether you’re a business owner, developer, or simply intrigued by the future of interactive technology, join us on this journey to unravel the transformative power and endless possibilities of AI chatbots.
Biglink AI CEO Kim Si-young / Courtesy of Biglink AI
Biglink AI is transforming marketing practices in the traditionally face-to-face insurance and financial sales sectors by leveraging artificial intelligence (AI) that generates customer-specific personas and learns individual agents’ sales scripts.
In an interview with The Korea Times, CEO Kim Si-young said the number of insurance agents surpassed 600,000 as of 2023, while the industry still relies heavily on in-person interactions. In this environment, personalized planning and tailored communication are critical, but the quality of training has not kept pace with the rapid increase in agent numbers. Delivering customized consultations that meet diverse customer needs also remains a challenge.
The Korean startup sees an opportunity in addressing these gaps, using AI to improve agents’ sales efficiency.
The company has introduced an AI-powered chatbot that leverages customer segment data to generate personalized personas, identify risk factors, suggest similar target groups and create tailored sales scripts.
“The solution is designed to help insurance and financial sales managers and agents streamline marketing activities for both new sign-ups and additional policy sales,” Kim said.
The system analyzes news and social media trends to develop consultation scenarios aligned with the interests of different age groups. It also organizes vast insurance product data using vector databases and other advanced technologies, enabling agents to identify coverage gaps and receive recommendations on suitable products.
“Sales approaches vary widely from one agent to another. The platform’s key strength lies in its ability to learn these individual patterns and provide a highly personalized AI chatbot experience,” Kim said.
Notable changes are already emerging in the field. Previously, agents had to independently identify suitable products and develop sales strategies based on customer data. Now, AI performs these tasks by automatically providing recommendations.
For instance, before meeting clients in a specific age group, the system offers insights into their key interests along with suggested communication strategies, helping improve engagement and conversion rates. It also compares products across multiple insurers, highlighting potential coverage gaps and recommending appropriate options.
“With the vast number of products offered by different insurers, it is difficult for agents to analyze everything and identify missing coverage or suitable options,” Kim said. “Our AI chatbot addresses this by enabling agents to easily explore coverage details across insurers and access tailored recommendations.”
Addressing concerns that AI marketing could amplify exaggeration or misrepresentation, the company stressed that it adheres to clearly defined standards.
Kim said his firm does not directly use personal data, relying instead on anonymized customer segment information provided through application programming interfaces (APIs).
To reduce the risk of “hallucinations” — instances where an AI system generates incorrect, misleading or fabricated information that appears plausible — the company does not rely on general foundation models. Instead, it utilizes its own vector database and retrieval-augmented generation, training the system exclusively on verified sources such as insurers’ internal data, sales materials and content that has passed regulatory advertising reviews.
Leveraging this approach, Biglink AI has been recognized as a promising player capable of driving AI-driven marketing innovation in the insurance and financial industries, being selected as a new tenant of Seoul Fintech Lab for the first half of 2025.
Established by the Seoul Metropolitan Government in 2018, the incubator supports fintech startups with office space, acceleration programs and investor networking, while also serving as a regulatory bridge and facilitating global expansion, making it the largest fintech-focused hub in Korea.
The Biglink content creation platform designed for brands and creators / Courtesy of Biglink AI
Preserving unique voice in AI era
Kim described the company as a “marketing intelligence platform that enables content creation and performance analysis while maintaining creators’ uniqueness and brand identity,” saying its offerings extend beyond insurance marketing.
Its business model is rooted in concerns over the growing number of inauthentic creators driven by artificial follower inflation, as well as the proliferation of overly commercial or misleading content.
Kim said the company aims to enhance the value of genuine creators and surface truly authentic content through two core offerings.
The first is Biglink, a content creation platform designed for brands and creators, while the second is Bigbird, a solution that evaluates creator influence and connects them with advertisers.
Kim highlighted that, unlike traditional AI, which often produces standardized outputs, the Biglink platform is designed to preserve each creator’s unique voice and consistency.
“While AI can streamline the production process, the key lies in ideas and engagement with audiences,” he said, adding that the company aims to enable creators to focus on these core elements.
He noted that although Biglink leverages generative AI APIs such as ChatGPT, Claude and Gemini, it applies its own hyper-personalization technology to reflect creators’ individuality, balancing technological efficiency with creative authenticity.
The company is also looking to enter the AI literacy education space, currently exploring a service aimed at elementary school students that leverages their writing data to preserve individual writing styles and creativity.
“While AI literacy programs are increasingly being adopted in schools, they often risk diminishing individuality,” Kim said. “To address this, we are considering a model in which students receive free credits for keeping journals, allowing the system to continuously learn their writing patterns and support the development of each student’s unique voice.”
He emphasized that the core value of content will become even more important in the AI era.
“Our goal is to provide technology that reinforces creativity and consistency based on original user-generated content, ultimately reducing production time so creators and marketing teams can devote more effort to generating original ideas,” he said.
