Improving Your Recommendations on Our Apps With AI at Meta – Meta Store

Welcome to the forefront of conversational AI as we explore the fascinating world of AI chatbots in our dedicated blog series. Discover the latest advancements, applications, and strategies that propel the evolution of chatbot technology. From enhancing customer interactions to streamlining business processes, these articles delve into the innovative ways artificial intelligence is shaping the landscape of automated conversational agents. Whether you’re a business owner, developer, or simply intrigued by the future of interactive technology, join us on this journey to unravel the transformative power and endless possibilities of AI chatbots.
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More than 1 billion people use Meta AI every month. We’re continuing to improve the way our AI products feel relevant to you, understand your goals, and help you accomplish tasks more efficiently. 
We’re also using Meta AI, and our other AI features, to improve your experience on all of our platforms. We will soon use your interactions with AI at Meta to personalize the content and ads you see, including things like posts and reels. We’ll start notifying people about this update next week via notifications and emails, several weeks before it goes into effect on December 16, 2025.
Your interactions with content on Facebook and Instagram have long shaped what appears in your feed. Just like other personalized services, we tailor the ads and content you see based on your activity, ensuring that your experience evolves as your interests change. Many people expect their interactions to make what they see more relevant. Soon, interactions with AIs will be another signal we use to improve people’s experience. 
Whether it’s a voice chat or a text exchange with our AI features, this update will help us improve the recommendations we provide for people across our platforms so they’re more likely to see content they’re actually interested in — and less of the content they’re not. For example, if you chat with Meta AI about hiking, we may learn that you’re interested in hiking — just as we would if you posted a reel about hiking or liked a hiking-related Page. As a result, you might start seeing recommendations for hiking groups, posts from friends about trails, or ads for hiking boots.
We’ll start to use your AI interactions to personalize content and ads recommendations after these changes go into effect on December 16. We’re rolling out these changes in most regions, and we hope to offer these more personalized experiences everywhere soon. For more information, please visit the Privacy Center or our Privacy Policy
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