How AI is changing UX/UI design and what it means for business – FOCUS ON Business
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AI has been changing the whole business in recent years. Simultaneously, its impact on UX/UI design is quite remarkable as it makes tangible strides in the field. Leveraging AI for streamlined design processes and quicker content creation is the new black. But what does it mean for business growth?
Since the release of ChatGPT and its mainstream launch in November 2022, AI technology has transformed UX/UI design practices in various industries. Its usage just becomes commonplace. Let’s analyze the fintech sector, for example. As stated in the AI-Driven UX/UI Design: Empirical Research and Applications in FinTech1 study, 78% of surveyed fintech firms reported implementing AI technologies in their UX/UI design processes. This tendency is expected to grow. AI-driven design features generate positive results. Thus, using personalized AI-powered chatbots demonstrated a 28% higher likelihood of completing transactions compared to using traditional customer support channels.
AI technology has been integrated into various stages of the design process. Here are some of them:
Many UX/UI designers claim that AI tools heavily improve the quality and speed of design processes. While AI lacks emotional intelligence, it enhances design workflows with an array of technical capabilities. It helps automate repetitive tasks. Creating layouts, generating design variations, and resizing images become quicker and easier, enabling designers to focus on complex creative decisions. And the AI-assisted design process promises even more.
Before the AI boom, the design process depended heavily on manual techniques. UX/UI designers crafted wireframes, prototypes, and sketches with basic software tools or just by hand, making decisions based on their intuition and expertise. With the development of artificial intelligence over time, designers explored how the technology could upgrade the traditional design process. Gradually, generative AI platforms like Gemini, Claude, ChatGPT, and others became familiar allies of design experts.
One of the main factors that reveals the level of AI adoption in UX/UI design is the fact that most popular software tools have integrated AI to boost productivity. The following are some key programs UX/UI designers commonly use:
AI technology is making progress at record speed. Designers’ creative decisions paired with automated repetitive tasks ensure successful design cases. Given that AI is gradually becoming more transparent, its usage is predicted to increase.
By leveraging computer vision, natural language processing, and machine learning, AI can take user experience to a new level. Here, you can get inspired by successful cases of AI implementation in well-known products' UX/UI designs.
The streaming service uses AI to deliver personalized content grids and more dynamic interfaces. Netflix’s content display and homepage adjust based on user behavior. The platform offers different content types and UI layouts, ensuring user satisfaction.
This retail brand offers a feature called Virtual Artist, which is an AI-powered virtual assistant. It uses augmented reality (AR) and facial recognition to help users try makeup products virtually. The Virtual Artist provides an intuitive and tailored interface, reducing return rates.
Recently revived2 owl can also flaunt successful AI implementation. Duolingo uses artificial intelligence to personalize the language learning experience. It creates an engaging and dynamic user interface according to the user’s performance.
H&M uses an AI-powered chatbot called Ada that works as a personal shopping assistant. Its design improves the shopping experience, ensuring an intuitive interface that helps users on their buying journey.
AI systems enable businesses to deliver user-friendly and efficient solutions. Notably, it benefits both popular big companies and small businesses.
AI integration into UX/UI design not only enhances operational efficiency but also renders engaging and user-centered interactions that make users come back. It encourages more businesses to boost their product designs with AI. But what AI-based features can set a UX/UI design apart?
One of the main powers of AI technology is the personalization level it can deliver. AI can analyze extensive data to define what suits users more. If applied wisely, the AI-based features ensure high-fidelity personalized user experiences:
Services like Google Assistant or Alexa work on user queries in real time. Similar AI-driven solutions ensure better interaction and provide a more personalized user experience. Integrated into apps and websites, chatbots provide round-the-clock customer support that benefits clients’ loyalty.
By analyzing user interactions, AI-based recommendation systems craft personalized experiences. They make services or products more relevant to customers. AI technology predicts user pains and preferences to deliver a tailored user experience on platforms.
According to the user’s device, behavior, and context, AI can adjust and update UI elements, such as menus or buttons, within platforms. It makes interfaces correspond to user needs.
Products like Snapchat, Facebook Messenger, Shazam, and others use these features to offer users new accessibility opportunities. Image recognition enhances search functionality via images. Meanwhile, voice recognition enables users to navigate platforms without typing.
According to the U.S. Chamber of Commerce’s report3, 89% of small business owners agree AI has helped them enjoy their entrepreneurial activity more. Also, 40% of small businesses say they use generative AI image-creation tools and chatbots. Not to mention, large companies are leveraging AI to their advantage.
Artificial intelligence reshapes how brands interact with their users. AI usage in UX/UI design ensures improved personalization, driving better customer retention. AI-powered user experience through features like chatbots and predictive search leads to better usability, which ultimately results in increased sales.
AI’s potential to save time and money is vast. AI-driven automation of UX/UI design processes enables small businesses and startups to save on some design expenses. Also, it optimizes the whole design and development stage. Earlier, transforming an idea into something tangible meant hours spent elaborating detailed mockups. With AI, it takes minutes to generate prototypes, and a well-assembled prompt becomes a dedicated ally.
AI is actively changing the UX/UI product design, offering extra opportunities for user engagement and accessibility. It means substantial benefits for businesses. As AI technology evolves, those who adopt it now can get better positions in the long run.
Author: Oleksandr Korshykov, CEO DreamX
Graphic source: IT Ukraine Asscoiation
[1] https://www.researchgate.net/publication/382956602_AI-Driven_UXUI_Design_Empirical_Research_and_Applications_in_FinTech
[2] https://www.cbsnews.com/pittsburgh/news/duo-the-owl-mascot-revived-not-dead-alive-duolingo/
[3] https://www.uschamber.com/technology/artificial-intelligence/the-impact-of-technology-on-u-s-small-business