In the dynamic realm of modern marketing, the integration of Artificial Intelligence (AI) has emerged as a crucial asset for businesses seeking to secure a competitive edge. This series of blogs delves into the dynamic intersection of AI and marketing strategies, uncovering how intelligent algorithms and machine learning are reshaping the landscape. From crafting personalized customer experiences to facilitating data-driven decision-making, join us as we explore the transformative power of AI in marketing. These articles provide insights and practical applications, catering to both seasoned marketers and those embarking on their digital journey. By demystifying the role of AI, we aim to shed light on its profound impact on the future of marketing.
 
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Artificial intelligence has been fundamental to Google’s advertising for decades, but often in ways imperceptible to marketers. At its annual marketing conference today, Google Marketing Live, the search giant rolled out a variety of products that brings AI, particularly generative AI, to the forefront, as industry buzz heightens over the technology.
Google is introducing a chatbot that will help advertisers devise search campaigns, its first marketer-facing chatbot technology. The company is also rolling out a suite of image generating tools called Product Studio, which can generate scenes with text-to-image AI generation, remove backgrounds and increase the resolution of images.
Generative AI will also play a greater role in existing AI-driven products.
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Catherine is an Adweek staff reporter covering ad tech and platforms.
Adweek is the leading source of news and insight serving the brand marketing ecosystem.

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