Gen Z views AI as e-commerce booster – Retail Customer Experience
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A hefty number of Gen Z consumers, 88%, believe AI will improve online shopping.
That’s a top finding of a Rokt and Harris poll study that revealed the top five ways the technology will boost e-commerce.
“Brands and retailers across categories are scrambling to identify how they can best use AI to elevate their e-commerce customer experience and drive revenue,” Elizabeth Buchanan, chief commercial officer at Rokt, said in a press release on the findings.. “This research provides decision makers with a roadmap for creating new strategies and implementing advanced tech, such as AI, to significantly help improve the online shopping experience in ways that will surprise and delight shoppers.”
Gen Z consumers globally are optimistic about AI’s role in e-commerce, with 55% of respondents interested in an AI assistant that would make online shopping more convenient by simplifying product discovery and anticipating their needs and desires. Additionally, 51% of Gen Zers say they are interested in augmented reality and virtual reality shopping experiences.
Gen Zers said AI will improve online shopping by making it easier to:
Additional findings include:
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