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Mar 13, 2025
Gemini with personalization will be able to use your Google apps, starting with your Search history, to deliver contextually relevant responses that are adapted to your individual interests.

Google is launching a new experimental feature for its Gemini AI assistant called “personalization.” This feature allows Gemini to connect with your Google apps and services, like Search, to provide more personalized responses based on your past activity. You can choose to connect your Search history to Gemini, which will then analyze your prompts and provide more relevant answers. This feature is currently available to Gemini and Gemini Advanced subscribers on the web and will be rolling out to mobile soon.

• Gemini, Google’s AI assistant, is getting more personal by connecting with your Google apps.
• Gemini can now use your Search history to provide more relevant and insightful responses.
• You’re in control of your data and can easily disconnect Gemini from your Search history.
• Gemini will soon be able to access other apps like Photos and YouTube for even more personalized responses.
• This new feature is available to Gemini and Gemini Advanced subscribers on the web and will soon be available on mobile.

With Gemini, we’re creating a personal AI assistant — one that doesn’t just answer general questions, but understands you. Today, we’re taking another step toward this goal with the launch of Gemini with personalization, a new experimental capability.
Powered by our experimental Gemini 2.0 Flash Thinking model, personalization allows Gemini to connect with your Google apps and services, starting with Search, to provide responses that are uniquely insightful and directly address your needs. With your permission, Gemini can now tailor its responses based on your past searches, saving you time and delivering more precise answers. In the coming months, Gemini will expand its ability to understand you by connecting with other Google apps and services, including Photos and YouTube. This will enable Gemini to provide more personalized insights, drawing from a broader understanding of your activities and preferences to deliver responses that truly resonate with you.
Here’s how it works: In Gemini Apps, you can select “Personalization (experimental)” from the model drop-down menu ¹ to connect to your Search history. Then, when you enter a prompt, Gemini will analyze it and determine if your Search history can enhance the response. You're in control of your info and can easily disconnect Gemini from your Search history.
We’ll only use your Search history when our advanced reasoning models determine that it’s actually helpful. Early testers have found Gemini with personalization helpful for brainstorming and getting personalized recommendations. We’ll continue to gather user feedback on the most useful applications of this capability.
Want to give it a try? Here are a few examples of prompts you can ask Gemini with personalization enabled:
Gemini with personalization is launching as an experimental feature ² , available to Gemini and Gemini Advanced subscribers on the web today, and gradually rolling out on mobile. It's available in over 45 languages and in the majority of countries around the world ³ .
With this update, you're firmly in control of your information. We've implemented robust privacy safeguards:
You can already share your interests, preferences and important details with Gemini — like dietary restrictions or partners’ names — to allow for more natural conversations and relevant responses. Additionally, Advanced subscribers can ask Gemini to refer to their past chats to deliver more helpful responses to your current questions. In the coming weeks, we’ll roll out this ability to all Gemini users in over 45 languages, further enhancing the tailored experience ⁴ .
These updates are all designed to make Gemini feel less like a tool and more like a natural extension of you, anticipating your needs with truly personalized assistance. Learn more on our website.
As we continue to experiment with this capability, its UI placement will change.
This experience is not yet available to under 18s, Google Workspace, or Education users. Future usage limits may apply.
Excluding the European Economic Area, Switzerland, and the United Kingdom.
These features are not yet available to Google Workspace or Education users.
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