For the first time, we have asked about AI chatbots role in trust as well. – Ipsos

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London, UK. New global polling data from the 2026 Ipsos Global Trustworthiness Index, conducted among over 23,000 adults across 31 countries between 19 June and 3 July 2026, reveals a sharp divide in how the British public perceives the integrity and reliability of different professions.  
Against a backdrop of ongoing economic and institutional scrutiny, medical and scientific professionals continue to command high public confidence, whilst political and digital figures struggle for credibility.  
CEO of Ipsos of the UK and Ireland, Trinh Tu, commented on LinkedIn:
In our low trust environment, doctors, scientists and teachers remain the most trusted professions globally.  
For the first time, we have asked about AI chatbots role in trust as well.
In Britain, 15% say AI chatbots are trustworthy, compared with just 11% who say the same of politicians. Neither is a high level of trust. Half of Britons consider AI chatbots untrustworthy, rising to two-thirds for politicians. But the comparison is striking.
It raises a bigger question about where people look for reliable information, advice and answers, and what they expect from the institutions and technologies increasingly shaping our lives.
The striking point is not that people trust AI chatbots. Most do not. It is that a technology many people remain deeply sceptical about still ranks slightly ahead of politicians on trust.
The latest findings underscore a distinct public preference for empirical expertise, with healthcare and research occupations dominating higher levels of trust in Great Britain.
Public trust in political leadership and emerging digital platforms remains low with traditional authority figures continuing to struggle to increase trust.  
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