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New Survey Data from Rokt Reveals Top Five Ways Gen Z Believes AI Will Improve Ecommerce
NEW YORK, /PRNewswire/ — Eighty-eight percent of Gen Zers globally think AI can improve online shopping, according to a new consumer research study by leading ecommerce technology company Rokt and Harris Poll. The study, designed to understand the changing expectations of today’s consumers, also identified the top priorities for ecommerce shoppers, which include relevant deals, low prices, and a personalized shopping experience, particularly at checkout.

“Brands and retailers across categories are scrambling to identify how they can best use AI to elevate their ecommerce customer experience and drive revenue,” said Elizabeth Buchanan, Chief Commercial Officer at Rokt. “This research provides decision makers with a roadmap for creating new strategies and implementing advanced tech, such as AI, to significantly help improve the online shopping experience in ways that will surprise and delight shoppers.”
88% of Gen Zers think AI can improve online shopping, according to a new study by Rokt and Harris Poll.
Gen Z consumers globally are optimistic about AI’s role in ecommerce, with 55% of respondents interested in an AI assistant that would make online shopping more convenient by simplifying product discovery and anticipating their needs and desires. Additionally, 51% of Gen Zers say they are interested in augmented reality and virtual reality shopping experiences.

Other Key Findings
Gen Zers globally identify the top five ways AI will improve online shopping, including making it easier to:
Today’s consumers in the US prioritize relevant deals and personalized experiences:
The checkout experience colors consumers’ perception of a brand:
To view the full report on the findings, please click here: https://get.rokt.com/harris-poll
Methodology
This survey was conducted by The Harris Poll on behalf of Rokt from May 1 to May 15, 2023. Survey respondents consisted of 6,023 consumers ages 18-78 across the US, the UK, France, Germany, Australia and Japan.
About Rokt
Rokt is the global leader in ecommerce technology, enabling companies to drive incremental value from every transaction by offering highly relevant messages at the moment customers are most likely to convert. Rokt’s machine learning technology has powered billions of global transactions annually for the world’s leading companies, including Live Nation, AMC Theatres, PayPal, Uber, Hulu, Staples, Lands’ End, Gopuff and HelloFresh. Founded in Australia, with US headquarters in New York City, the company operates in 15 countries across North America, Europe and the Asia-Pacific region. Rokt for a third year in a row joined the fastest-growing private companies in the US on the Inc. 5000 list in 2023.
To learn more, visit Rokt.com.
Media Contact
Rokt
Tarana Mehta – VP Marketing
[email protected]
SOURCE ROKT Pte. Ltd.
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