In the dynamic realm of modern marketing, the integration of Artificial Intelligence (AI) has emerged as a crucial asset for businesses seeking to secure a competitive edge. This series of blogs delves into the dynamic intersection of AI and marketing strategies, uncovering how intelligent algorithms and machine learning are reshaping the landscape. From crafting personalized customer experiences to facilitating data-driven decision-making, join us as we explore the transformative power of AI in marketing. These articles provide insights and practical applications, catering to both seasoned marketers and those embarking on their digital journey. By demystifying the role of AI, we aim to shed light on its profound impact on the future of marketing.
 
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DTC luggage brand Away has joined the growing list of companies integrating AI in their marketing, but the goal of its new campaign is to point out the limitations of the technology.
Created by AI artist Ulises and experiential agency Superfly, the “Extraordinary Is Out There” campaign demonstrates that no matter how wild an AI dreamscape may be, there’s a real-world destination that’s just as incredible.
“While many brands have experimented with AI in various ways, at Away, we felt it was important to share our perspective on AI in a way that reinforces our core belief—that the more you travel, the better we all become,” Away chief marketing officer Carla Dunham told Adweek.
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Samantha Nelson is a freelance writer for Adweek.
Adweek is the leading source of news and insight serving the brand marketing ecosystem.

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