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If Disney likes to make a monumental moves. And this one appears to be a game changer.
Recently, the Walt Disney Company announced that it’ll make a $1 billion equity investment in OpenAI. With Disney describing itself as a “major customer,” this deal will no doubt allow OpenAI to put its Sora AI video generator to frequent use.
OpenAI launched its Sora AI video generator in September. The tool allows users to create short AI videos by typing in a prompt.
The three-year partnership deal between OpenAI and The Walt Disney Company means Sora users will have the ability to make content with more than 200 characters from Disney’s entire universe, Yahoo Finance reports.
That include characters from such huge franchises as Star Wars, Marvel and Pixar, not to mention Mickey Mouse, Cinderella and Mufasa.
But it’s worth noting that the deal doesn’t include any talent likenesses or voices.
Disney has described the characters as “animated, masked and creature characters.” But costumes, props vehicles and environments will also be available for use.
“The rapid advancement of artificial intelligence marks an important moment for our industry, and through this collaboration with OpenAI we will thoughtfully and responsibly extend the reach of our storytelling through generative AI, while respecting and protecting creators and their works,” Disney CEO Bob Iger said in a statement.
Disney is also set to receive warrants to purchase additional equity, becoming a major OpenAI customer as well as the company’s plans on deploying OpenAI’s chatbot, ChatGPT, to its employees, according to CNBC.
The move will allow the company to work with OpenAI’s technology and build new tools and experiences, per the release.
“Together, the companies will advance human-centered AI that respects the creative industries and expands what is possible for storytelling,” the release said.
Some Disney fans, however, are concerned about the way AI could impact jobs and intellectual property rights. Not to mention the possibility that unscrupulous users might use the tools to put Disney characters in unwholesome situations, to put it mildly.
“How did concerns over child safety not stop Disney partnering with OpenAI? Tell me that,” one user wrote on BlueSky.
Nick Cicero, the founder of Delmondo, a social media video analytics company, wrote on X that “Disney didn’t spend $1B partnering with OpenAI to experiment with AI video. They did it to solve two existential problems: Creators making billions of views worth of unauthorized Disney content; Kids spending more time on YouTube than Disney+.”
“This move isn’t about tech. It’s about revenue physics,” he wrote.
EmilyAnn Jackman is a trending reporter for Penn Live. She handles the top trending topics on social media, as well as breaking stories in pop culture and entertainment news that goes viral on a national…
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