"Chat is dead": OpenAI plans massive ChatGPT overhaul ahead of blockbuster ipo – Marketing4eCommerce

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OpenAI is preparing for its IPO, and it wants to do it in a big way. According to an exclusive report published by the Financial Times, the company led by Sam Altman is planning the biggest revolution in ChatGPT’s short history. The idea: to definitively leave behind its beginnings as a generative AI chat and turn it into a superapp.
I am afraid this summer will not be especially quiet for OpenAI’s team or for all of us reporting on its moves. That FT report makes it clear that within “weeks” we will see a new ChatGPT emerge, reworked to optimize its strengths from a profitability standpoint.
The outlet, citing “more than a dozen current and former employees” as sources, explains that a senior company executive went so far as to say that “chat is dead,” shifting its focus toward a platform centered on agents and coding tools. Why? Basically, because they generate more revenue, and more recurring revenue.
Specifically, it appears that the overhaul will give greater prominence to OpenAI’s Codex, which aligns with this focus on enterprise customers. Currently, more than 5 million people use Codex every week.
This tool was launched with a focus on software development, but it is increasingly proving useful for other types of work as well. According to company data, non-developers (analysts, marketing professionals, operators, designers, researchers, investors…) account for around 20% of Codex’s total user base⁠, and their numbers are growing at a rate more than three times faster than that of developers.
If you follow us regularly, you will know this is not the first time we have talked about the superapp concept in relation to ChatGPT.
Back in April, following the close of a massive $122 billion funding round, Sam Altman had already outlined plans to evolve the company’s flagship product:
We are building a unified AI superapp. As models become more capable, the limiting factor shifts from intelligence to usability. Users do not want disconnected tools. They want a single system that can understand intent, take action, and operate across applications, data, and workflows. Our superapp will integrate ChatGPT, Codex, browsing, and our agent capabilities into an agent-centered experience.”
In this way, OpenAI laid out its next steps in the AI space, seeking to simplify its increasingly extensive product catalog. It is a move driven partly by commercial strategy, but one the company also frames in terms of efficiency at the internal operations level: “a single product platform allows us to improve faster, deliver more coherent launches, and capture greater value generated by agent-based workflows.”
The core idea is clear, and it revolves around achieving a single tightly integrated system: “an infrastructure that enables intelligence, intelligence that powers agents, and products that make those agents useful at global scale.”
According to the new FT report, ChatGPT will also undergo a deep redesign. In addition, Thibault Sottiaux, who previously led the Codex area and is currently OpenAI’s head of core product and platform, said the company is working to create a product “where you have your own personal agent capable of helping you… in every aspect of your life, whether personal or professional. You will be able to connect through it from your phone, computer, or the web. When you are in the car, you will be able to talk to it.”
Things do not happen for no reason.
Let us remember that OpenAI activated its “code red” last December. At the time, Altman explained that it was “a critical moment for ChatGPT” in a context where the company’s competitors, such as Anthropic and Google, were clearly outperforming GPT-5 in key industry benchmarks such as LLM Arena, threatening OpenAI’s early leadership in the generative artificial intelligence race.
The idea was to reassign resources and focus on building the best possible AI product again, and to that end the company has already taken steps such as abandoning the failed Sora video app.
Now, on top of that, OpenAI is facing the fact that Anthropic, creator of Claude, has beaten it to the punch in its plans to go public, announced just a few days ago. The company led by Dario Amodei has experienced striking growth in recent months, coinciding with its controversy with the Trump administration, has launched more new features, and in fact has comfortably established itself among the most downloaded apps on a recurring basis. According to market sources, Anthropic is currently valued at around $965 billion.
Image: ChatGPT
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