In the ever-evolving landscape of digital marketing, where online visibility is crucial, the fusion of Artificial Intelligence (AI) has emerged as a pivotal factor in Search Engine Optimization (SEO). This blog series aims to delve into the transformative influence of AI on SEO strategies, exploring the impact of intelligent algorithms and machine learning on optimization approaches. Whether you are a seasoned SEO professional or a newcomer, join us on this journey to uncover how AI is revolutionizing search engine rankings and elevating overall digital success.
Google ranks YouTube videos prominently in organic search results. For certain queries, Google shows multiple YouTube videos on top of results, sometimes with a rich snippet thumbnail.
But there’s another way to make videos even more visible in search results: “key moments.”
“Key moments” in search results elevate a video’s visibility. Click image to enlarge.
When clicked, key moments unfold to show sections within a video. For example, Google’s top-ranking video for “how to learn knitting” includes these key moments:
When clicked, key moments unfold to show sections within a video. Click image to enlarge.
Google sometimes generates key moments automatically. But the best way to ensure inclusion is to create clickable timestamps informing Google (and YouTube search) of a video’s components.
Here are the timestamps for the knitting video above.
The best way to receive “key moments” in SERPs is with clickable timestamps. Click image to enlarge.
Creators can insert the timestamps manually, but it’s time-consuming. New generative AI tools can do it in seconds.
What follows are four such tools. All require a voiceover (for a transcript) because they analyze text to assign chapters within the video.
Instant Chapters generates timestamps automatically using AI. Provide the YouTube video URL and select how many chapters you want it to generate.
The tool comes with a free, unlimited 7-day trial. A credit card is required. After that, it costs $9 per month for unlimited videos.
Zubtitle generates subtitles for any uploaded video and, via the built-in assistant, a headline, summary, social media posts, and a “timeline,” i.e., timestamps.
Zubtitle’s “Bootstrapper” (watermarked) version is free forever. Premium plans start at $19 per month for 10 videos, 20 minutes total.
Decipher is an AI-powered tool for audio and video files. Upload a file, and it will generate a transcript with a summary, pull notable quotes, create social posts, generate subtitles (for key moments), and suggest a title. (For subtitles, click “Chapters” in the left-hand panel.)
A limited version of Decipher is free. Paid versions start at $29 per month for 240 minutes of audio or video.
Taja optimizes YouTube videos for search on Google and YouTube. Input a YouTube video URL, and Taja will generate a description with clickable chapters, tags, and a title.
Taja offers a free 7-day trial, credit card required. Paid plans start at $17.50 per month for four videos.
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