Welcome to the forefront of conversational AI as we explore the fascinating world of AI chatbots in our dedicated blog series. Discover the latest advancements, applications, and strategies that propel the evolution of chatbot technology. From enhancing customer interactions to streamlining business processes, these articles delve into the innovative ways artificial intelligence is shaping the landscape of automated conversational agents. Whether you’re a business owner, developer, or simply intrigued by the future of interactive technology, join us on this journey to unravel the transformative power and endless possibilities of AI chatbots.
These companies have sharpened their marketing strategies with artificial intelligence.
AI in marketing and advertising has changed how companies sell their products and services in big ways. Marketing and ad campaigns are being greatly enhanced by artificial intelligence, with 88 percent of marketers using AI tools in their day-to-day roles to increase metrics like customer engagement, conversion rates and EBITDA margins.
AI in marketing and advertising is used to segment customers, message them at optimal times and personalize campaigns. Oftentimes, AI also works to automate these processes to save businesses time and money.
These companies below use AI to create advertising campaigns and fine-tune marketing strategies.
Location: Helsinki, Finland
How it applies AI in marketing: Smartly.io is an AI-powered social media advertising platform trusted by brands like Uber and eBay. Using artificial intelligence and data capabilities, Smartly enhances campaign management and creative production while also providing real-time insights for optimized advertising strategies across various channels. The company is headquartered in Helsinki with locations around Europe and the U.S.
Location: San Francisco, California
How it applies AI in marketing: Salesforce equips teams with the ability to develop personalized marketing campaigns with the company’s Marketing Cloud. Not only does this platform compile customer data, but it also collects insights when customers engage with a campaign. Teams then gain a holistic perspective of their audiences and can make adjustments on the fly, resulting in AI marketing content that meets the changing preferences of potential customers.
Location: New York, New York
How it applies AI in marketing: Businesses rely on EliseAI’s conversational AI platform to automatically and quickly respond to customer questions and requests. The technology — which works across text, chat and email — doesn’t just reply to queries. It also executes specific tasks based on customers comments, all while maintaining a “human touch.”
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Location: Fully Remote
How it applies AI in marketing: To build stronger bonds between brands and customers, Ada has developed an AI-based customer service automation platform. Companies can rely on Ada’s technology to scale customer support, save time for sales agents and initiate timely interactions and connect with consumers across digital and social channels. Now businesses can provide 24/7 service and simplify repetitive tasks while refining their outbound messaging strategies.
Location: New York, New York
How it applies AI in marketing: Tildei’s platform lets brands use generative AI agents to engage customers one-on-one across channels to provide personalized, real-time marketing and commerce support in any language. Although the company’s corporate office is in New York, it hires employees remotely and has a flexible work policy.
Location: Marina del Rey, California
How it applies AI in marketing: System1 uses AI and machine learning to help advertisers target and engage the right customers. Its responsive acquisition marketing platform includes solutions brands can use to help them connect with high-intent customers across a broad range of advertising verticals and channels.
Location: New York, New York
How it applies AI in marketing: Agentio is an AI-native platform designed to transform the creator marketing industry by simplifying and scaling the purchase of sponsored content. The company’s ad platform uses proprietary AI and predictive models to match brands with top creators. It automates the traditionally manual processes for negotiation, bidding and content approval. The company allows marketers to buy authentic, creator-led ads with the same measurable performance metrics as digital ads on platforms like Google or Meta.
Location: Armonk, New York
How it applies AI in marketing: IBM empowers companies to fine-tune their marketing strategies with AI. The AI assistant IBM Watson locates prospective audiences, selects relevant creative content and engages target audiences in one-on-one conversations. As a result, businesses have found better ways to spend their marketing budgets while shaping ad campaigns around audiences’ interests.
Location: San Francisco, California
How it applies AI in marketing: Webflow’s AI-native digital experience platform streamlines web design, building and optimization. It features no-code solutions that allow marketing teams to handle experimentation and deliver personalized experiences without needing to rely on developers. The Webflow Analyze offering also provides marketers with actionable intelligence on site performance.
Location: New York, New York
How it applies AI in marketing: Yext helps customers find answers to questions about a business with its AI-powered product suite. The company’s platform stores all relevant info in a database called a Knowledge Graph. A business can then access this data to provide answers to search queries, build SEO-friendly web pages, share listings on third-party publishers’ platforms and monitor online reviews. With Yext’s analytics feature, companies can also gather insights on their products’ performance and make adjustments accordingly.
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Location: San Francisco, California
How it applies AI in marketing: Quantcast’s AI and machine learning engine Ara helps brand marketers and agencies make data-centric decisions by studying audiences’ behavior patterns and gleaning campaign insights in real time. The company’s platform also remains compliant with consumer privacy standards, so teams can build predictive models and adjust ads while respecting their audiences’ boundaries.
Location: New York, New York
How it applies AI in marketing: Movable Ink is an email marketing company that allows customers to change their emails after they’ve already been sent. Through its SaaS technology, Movable Ink also allows marketers to adapt and personalize messages based on customer behavior. Their AI tool, Movable Ink Da Vinci, works to understand customer needs, autonomously run campaigns and optimize every element of email content to streamline workflows and enhance customer lifetime value.
Location: Mountain View, California
How it applies AI in marketing: Google’s responsive search ads enable marketers to enter up to 15 headlines and four description lines. With the Google Ads feature, entrepreneurs can jumpstart their businesses by tailoring their ads to geographic range, budgetary needs and other factors. This tool also pairs well with Google Cloud, which relies on AI and machine learning to deliver even more in-depth audience insights to marketers.
Location: Santa Barbara, California
How it applies AI in marketing: Invoca uses AI to provide call tracking, analytics and conversation intelligence services for marketers, attributing calls to specific digital campaigns. The AI platform simplifies attribution by analyzing live phone conversations and creating machine learning models to give accurate views of actionable data and conversions. Marketing teams can then spot consumer trends and make automated adjustments to their campaigns.
Location: Las Vegas, Nevada
How it applies AI in marketing: Influential is an influencer marketplace that employs AI through IBM’s Watson to suggest social media influencers to brands and companies. With Market Intelligence, the company analyzes data to identify relevant influencers for brands based on audience demographics as well as psychographic and contextual data. Influential’s platform also takes brand safety into account, making it an ideal tool for developing creative strategies, marketing campaigns and optimized paid media.
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Location: Boston, Massachusetts
How it applies AI in marketing: Affectiva is helping brands gather insights from qualitative observations with its emotion AI toolkit. Relying on features like sensors and webcams, the company is able to diagnose consumers’ emotional reactions to marketing content. Teams can then learn from these analyses to rework confusing content, emphasize compelling elements and craft positive brand experiences for customers.
Location: Chicago, Illinois
How it applies AI in marketing: Basis makes enterprise AI solutions to support optimized, omnichannel digital advertising workflows. Its platform’s signature AI feature, known as Compass, is designed to quickly turn client briefs into complete media strategies and provide drafts that users can refine inline or through natural conversation.
Location: Boise, Idaho
How it applies AI in marketing: Jasper provides an agent workspace built specifically for modern marketing teams. It has over 100 specialized AI agents and connected content pipelines that turn plans into live marketing campaigns. The company allows users to transform strategy into execution and reduce operational complexity.
Location: Fully Remote
How it applies AI in marketing: Fluent offers businesses tailored digital experiences through its network of lead-generating websites. It connects clients with target audiences through targeted campaigns and opt-in surveys to drive engagement and sales. The company says it provides a post-transaction ad solution with millions of monthly active users.
Location: Fully Remote
How it applies AI in marketing: EZ Texting offers SMS marketing solutions designed to help businesses optimize lead generation and customer engagement. AI Compose is the company’s generative AI tool that streamlines content creation by drafting messages that align with branding and are relevant to the target audience.
Location: New York, New York
How it applies AI in marketing: RTB House is set on improving online brands by using AI in advertising. The company uses its deep learning ad campaigns and ad-buying engine to help brands drive sales and complete pure branding and personalized retargeting. The company has worked with businesses like eBay, Steven Madden, Audi and Miinto.
Location: Santa Monica, California
How it applies AI in marketing: GumGum develops applied computer vision technology that advertisers and marketers can use to place ads more strategically. The company’s contextual intelligence platform Verity uses AI technology to scan videos and images that span multiple platforms, helping marketers provide more relevant ads, maintain a positive brand image and increase engagement and brand recall.
Location: Malibu, California
How it applies AI in marketing: ClickMint is a tech-enabled marketing agency that uses AI diagnostics to analyze UX telemetry, attribution data and behavioral event streams. It can identify and prioritize high-impact CRO opportunities, relying on a platform that layers reinforcement learning, causal inference modeling and predictive analytics.
AI can optimize marketing and advertising campaigns by using predictive analytics to identify high-value customer segments and automating bidding processes to ensure ad spend is used efficiently. It also allows for real-time campaign adjustments, ensuring that marketing efforts and budgets are always directed toward the most effective channels and creatives.
Machine learning can be used to analyze customer, business and market data to identify patterns and predict future consumer behaviors, such as the likelihood of a purchase. Natural language processing, on the other hand, can enable tools like chatbots to understand and respond to human language, facilitating personalized customer interactions online.
No — at least not for every marketing task. AI is designed to augment human capabilities by automating repetitive tasks and providing data-driven insights, rather than replacing strategic thinking. Human oversight remains essential for creative direction, ethical decision-making and maintaining a consistent brand voice that resonates emotionally with audiences.
Ashley Bowden, Ana Gore, Mia Goulart, Margo Steines, Sara B.T. Thiel, Matthew Urwin and Rose Velazquez contributed reporting to this story.