AI in health care marketing – SmartBrief
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Here’s how AI in health care marketing is driving operational outcomes and more effective campaigns and service.
6 min read
Digital TechnologyMarketing
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The health care industry faces escalating pressure to deliver an excellent patient experience while taking care of operational excellence. While health care vendors and providers have been trying to navigate this complex situation for awhile, they now have to add AI to their considerations. While AI can streamline health care business, it also has a key role in health care marketing.
The adoption of AI in the health care industry is accelerating and it is expected to hit a market valuation of $208.2 billion by 2030, growing at a CAGR of 37.5%.
The key trends that are contributing to the growing market include:
Let’s look at a few ways to implement AI in health care marketing.
AI puts an end to the challenge of health care establishments sending generic messages. AI can quickly expedite the process of analyzing medical history, online behavior and patient demographics and then curate highly relevant content specific to a particular individual.
Virtual assistants and chatbots are revolutionizing patient communication.
AI assistance enables marketers to create high-quality, relevant content that resonates more effectively with their target audience.
Marketing involves various repetitive tasks that can be streamlined with AI automation.
AI can work with real-time and historical data to understand patients’ behavior and health care requirements. Health care marketers can put these insights to use for the following purposes.
AI will improve health care marketing strategies while also enhancing the operational effectiveness of the health care establishment and amplify the diagnostic precision of health care professionals.
Let’s explore the forthcoming AI trends in the health care industry and how health care marketing should adapt to them.
For instance, telehealth is increasingly powered by AI, being integrated into various health care aspects that reduce administrative workload and serve as a lifeline for both rural and urban health care. Regardless of telehealth, the presence of AI is becoming increasingly pronounced. Slightly more than 50% of health care seekers already believe that AI improves access to health care, and 46% believe it will reduce treatment costs.
AI offers a wide range of advantages, yet health care marketers are required to navigate several challenges:
AI is profoundly changing health care marketing by enabling greater efficiency, smarter decision-making and better personalization. The shift is happening at the right time as patients’ expectations continue to grow for better treatment outcomes, thereby making the adoption of AI in health care marketing even more essential. Ultimately, it helps organizations build stronger patient relationships, achieve sustainable growth in a rapidly changing environment and significantly impact health outcomes.
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#AI#health care marketing
Digital TechnologyMarketing
By Alexandra Whitt
Alexandra Whitt works as a brand specialist at MedicoReach. She has been working in the B2B industry for the past five years. She empowers marketers by sharing valuable information across different verticals such as health care, technology, marketing etc.
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