In the dynamic realm of digital content creation, Artificial Intelligence (AI) is a game-changer. Explore the transformative impact of intelligent algorithms on content creation, from personalized content generation to streamlined workflow processes. Whether you’re a seasoned creator, a marketer, or simply curious about creative technology, join us to discover the powerful synergy between AI and content creation.
by Marielle Dellemijn
A lot has been said about content creation through AI—most notably that the key to creating value lies in incorporating personal experiences and expertise.
Many tech platforms include the newest AI and neuromarketing advancements for content creation, and each platform offers its own benefits to stand out from the others. At Fueld, we found that using a combination of ChatGPT, Neuroflash, and Jasper optimizes the results. By combining those three tools, you can create content of the best quality and accuracy.
In this article, we’ll share our technique to help you create high-quality AI-generated content without having to try every tool available.
The reason we combined these three tools in particular is because each has a value that strengthens overall content creation.
ChatGPT is our base for every new topic, from questions (“What is the quote of the day?) to complex prompts: “Write a marketing campaign for outsourcing your marketing. Include social media (LinkedIn and Instagram only), SEO, and SEA ideas. Make a content plan for the upcoming six months. Focus on our target KPIs: 1,000 impressions on LinkedIn, 1,500 website visits, 10 downloads, and 2 new customers.”
ChatGPT provides bullet points that can be used to build your text around, and it gives a strong foundation for the content.
That is a great start. But ChatGPT cannot write our content.
That’s why we work with Jasper, which contains many different workflows to write everything from a long piece of content to a strong email subject line, and which has a comprehensive set of editing features. It can also be used to assess the performance of your content and make necessary adjustments to ensure that it meets your desired results.
For example, Jasper integrates with SurferSEO, which checks your content SEO and gives you valuable insight on which keywords your contents lacks, how many visuals to include, and whether you should use more or fewer paragraphs.
But you haven’t updated the piece for your target audience. Although you can include a tone of voice in Jasper, it does not always align with your buyer persona.
That’s why we paste the written text into Neuroflash, which has the ability to customize content based on the emotions and brain of your target audience. By understanding the emotions and brain of the target group, Neuroflash produces texts that are accurate, clear, and logically structured.
Neuroflash is also able to analyze hard scientific data to tailor texts for various personas within your target groups. That ensures that the content is optimized for maximum impact on the audience.
Want to learn about other generative AI tools? Check out MarketingProfs’ AI Tools Directory!
Content creators must have a good base of knowledge and experience in content creation if they are to create high-quality output using AI.
Before you start using AI tools, know where your piece is going. Is it a how-to list? Do you want to inform your audience of your products? Are you writing best-practices? All that has influence on the questions you ask ChatGPT.
Possible questions/prompts regarding your topic:
There is, however, no unified set of questions that works for every topic; rather, the approach must be tailored to each subject.
AI tools can help you keep the right voice for your buyer personas in mind. Neuroflash contains a section where you can create your own target audiences. That way, all of your content is consistent in its tone of voice.
If your target audience consists of marketing managers, the description of your persona might be as follows:
AI tools have the potential to generate content effectively when they are given a specific prompt that is detailed and comprehensive. The more precise the instructions provided, the higher quality the outcome will be. So, when creating content with AI, you can play with different questions to optimize your prompts.
For example, these are prompts we used to create this article:
Other prompts to consider:
The responses to such inquiries will be the bedrock of the article.
Before you start using an AI tool, it is important to understand its capabilities. Familiarize yourself with the functionalities so that you can make the most out of them.
Clearly identify the purpose of your content and the audiences you want to reach. Understand their preferences, needs, and pain points. That will help you tailor your content and make effective use of the buyer persona toolkit in Neuroflash.
ChatGPT can help you with idea generation and provide insights based on the prompts you provide. Jasper can assist in structuring your content ideas and creating outlines.
Supplementing the piece with your own knowledge and experiences will ensure unique content tailored to your specific needs, improving the overall quality of your output while also ensuring its originality.
After creating the initial draft using Jasper, use Neuroflash to review and optimize the content for your audience, and improve its clarity, coherence, grammar, and style. Neuroflash analyzes the text and suggests specific improvements, allowing you to polish your content.
Many content creators employ tools such as Ahrefs, Semrush, and Yoast to make their texts more SEO-friendly. Jasper provides an integration with SurferSEO, an SEO platform that assesses webpages and offers information regarding which elements of the page can be improved for better search engine rankings.
Possible ways to optimize text from within the Jasper platform itself:
SurferSEO suggests the best content items to use based on keyword analysis. That includes a list of competitors’ URLs from the Top 10 Google SERP results, plus potential new topics for you to include in your text.
AI tools can be invaluable for content creation, providing speed and accuracy beyond human capacity. By combining ChatGPT, Jasper, and Neuroflash, you can create high-quality and accurate content faster than any single tool could alone. Each of the tools has its own advantages and disadvantages, and when combined they become a powerful force in content production.
However, to ensure high-quality output, it’s important to add expertise and knowledge to the process. AI can help save time and effort while still producing top-notch work, but it should be used carefully to avoid potential legal risks.
ChatGPT and Jasper: Powerful Writing Tools or the End of Creativity?
Marketing at the Speed of Thought: AI Use Cases for Four Content Types
Can ChatGPT Write B2B Tech Articles? [Infographic]
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ABOUT THE AUTHOR
Marielle Dellemijn is a co-founder of Fueld, a marketing agency and HubSpot partner based in The Netherlands.
LinkedIn: Marielle Dellemijn
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