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REDEFINING THE END-TO-END PASSENGER EXPERIENCE AND BUSINESS PERFORMANCE
REDEFINING THE END-TO-END PASSENGER EXPERIENCE AND BUSINESS PERFORMANCE
Digital Transformation | On the Ground // Jun 2024
Aeroporti di Roma (ADR) – a Corporate Partner of the FTE Digital, Innovation & Startup Hub – has launched a new ‘Digiport’ platform powered by Artificial Intelligence (AI). AI is one of the three key themes of the FTE Digital, Innovation & Startup Hub in 2024, alongside Robotics and the Internet of Things (IoT).
The ‘Digiport’ platform is directly available on smartphones for Fiumicino Airport passengers. Specifically, the chatbot service via WhatsApp provides passengers with real-time flight status notifications, as well as detailed information on all services at Fiumicino. By scanning the QR code displayed in the lower section of the flight information monitors, travellers can access a special chat to check the status of their flight at any time, without having to look at the displays in the terminal. The direct use of WhatsApp is designed to simplify and optimise the airport passenger experience. Through the ‘Digiport’ chatbot, passengers can also access up-to-date information on all services offered by ADR.
Meanwhile, ADR has also launched a ‘Smart Boarding’ service at Fiumicino in the ‘Molo E’ non-Schengen boarding area. Accessible exclusively via QR code, this employs a system of micro-cameras coordinated by AI to collect and process real-time data on boarding operations, enabling passengers to view their departure gate using live-streaming from their mobile phones, including detailed updates on how close boarding is to completion. By monitoring the progress of boarding from their phones, passengers are free to choose when to queue and can make the most of their airport experience.
For ADR, both the new ‘Digiport’ and ‘Smart Boarding’ services are a concrete example of how ‘Open Innovation’ and circularity of ideas are applied within the company.
“Thanks to these new services, we carry on with our mission to revolutionise the passenger experience at the airport through the use of digital technology: today, travellers can get all their flight info directly on their smartphone, without having to keep looking at the flight information screens,” said Emanuele Calà, Vice President for Innovation & Quality, Aeroporti di Roma. “By activating notifications on their smartphones and monitoring the boarding status in real-time, travellers will be able to spend their time exploring the airport worry-free, prior to departure.”
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