In the dynamic realm of modern marketing, the integration of Artificial Intelligence (AI) has emerged as a crucial asset for businesses seeking to secure a competitive edge. This series of blogs delves into the dynamic intersection of AI and marketing strategies, uncovering how intelligent algorithms and machine learning are reshaping the landscape. From crafting personalized customer experiences to facilitating data-driven decision-making, join us as we explore the transformative power of AI in marketing. These articles provide insights and practical applications, catering to both seasoned marketers and those embarking on their digital journey. By demystifying the role of AI, we aim to shed light on its profound impact on the future of marketing.
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HubSpot, launched in 2006, has succeeded on the strength of its social media and digital marketing tools, as well as a customer relationship management (CRM) software platform, Smart CRM, designed to grow with entrepreneurs and small-to-medium-sized businesses (SMBs).
Now, the company is looking to leverage generative AI and predictive AI to help its clients of today and tomorrow on their own customer acquisition and communications journeys.
Today at Hubspot’s INBOUND 2023 conference, the company introduced HubSpot AI, a suite of new AI features available to users of HubSpot’s social publishing and marketing tools.
“It’s platform-wide AI powered tooling that helps SMBs grow better — it exists throughout the entire platform,” Christopher Miller, HubSpot’s VP of Product for AI, told VentureBeat in an exclusive video interview.
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The new AI features include:
Selling in the AI age is a whole new ball game. HubSpot’s revamped sales and deal tracking software Sales Hub has also been updated with features aimed at modernizing sales processes. Among them:
“I know generative AI gets a ton of the attention right now, but predictive AI is still super important for businesses,” Miller said. “Things like deal health scores, those are going to be AI-powered insights found throughout the platform.”
HubSpot has also expanded its partnership with LinkedIn, allowing users to link their Smart CRM to LinkedIn Sales Navigator, bringing data from LinkedIn leads into Hubspot, though the feature is currently only available in private beta.
“We are building a product and platform an offering that businesses can get value from on day zero,” Miller said. “But what’s also important to us is that businesses don’t outgrow HubSpot.”
With the launch of these new AI features and tools, and smart integrations with existing category leaders like LinkedIn and OpenAI, HubSpot aims to evolve into the SMB marketing and sales platform of choice.
“Our role is to help SMBs easily adopt and implement new technology like generative AI,” Miller said. “SMBs generally don’t have the time and resources to properly research and implement emerging technology. That’s where HubSpot comes in, as a platform that our customers trust to help them grow better.”
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