In the dynamic realm of modern marketing, the integration of Artificial Intelligence (AI) has emerged as a crucial asset for businesses seeking to secure a competitive edge. This series of blogs delves into the dynamic intersection of AI and marketing strategies, uncovering how intelligent algorithms and machine learning are reshaping the landscape. From crafting personalized customer experiences to facilitating data-driven decision-making, join us as we explore the transformative power of AI in marketing. These articles provide insights and practical applications, catering to both seasoned marketers and those embarking on their digital journey. By demystifying the role of AI, we aim to shed light on its profound impact on the future of marketing.
Only 38% of consumers want human interaction when engaging with a brand. We analyzed the top chatbot platforms to help you make an informed decision.
30-Second Summary:
What do customers expect when communicating with a brand? Speed, convenience, easy answers to their problems — seems simple right? In an ideal world, yes. But we all know it’s not as simple as a show of jazz hands. A Walker study stated that customer experience will overtake price and product as the major differentiating factor by the end of 2020. To top it all off, consumers will expect all this without having much to do with human interactions. In fact, a research study by SurveyMonkey and Drift showed that only 38% of consumers want to interact with a human when engaging with a brand.
Businesses will continue to be under immense pressure to live up to consumers’ expectations and flawlessly deliver exceptional customer experiences. This is where chatbots will help businesses break through to their target audience and cater to customers for sales inquiries, pre-sales support, post-sales support, self-service knowledge, customer support, self-help/self-service, shopping assistance, training and education, and lots more on a 24/7 basis.
We’ve analyzed and curated a list of the top seven chatbot platforms to help you make an informed business investment:
Reply.ai is an end-to-end chatbot platform focused on customer support. Its AI-powered chatbot understands natural language and helps serve precise answers to customer queries, deliver 24/7 customer support, easily scale your support team efficiently, and improve your customer satisfaction (CSAT) score.
It even lets you easily transition between chatbots and agents. The Reply.ai chat tool helps ensure your customers get instant and personalized service.

It integrates with your already existing platforms for email, ticketing, CRM, CMS, payments, and more. It also provides one-click integration with FAQ pages and customer service software. Reply.ai’s chatbot tool can be used across Facebook, websites, and Skype.
No. Just two simple lines of code and you’re good to go.
Drag-and-drop, code-free interface.
It has enterprise-grade security which is compliant with the GDPR privacy shield framework with a 99.95% service-level agreement (SLA) uptime.
Reports with actionable insights enable you to make data-backed business decisions and work on your conversational strategy growth. The tool easily provides summaries of messages sent and received, active users, and even a user persona.
Plus, it gives custom KPI-driven goal tracking.
Coca-Cola, Samsung, Starbucks, VAIO, Nike, and HP, among others.
First 500 deflections are free. You would need to request for a quote.
Botsify is an AI-driven chatbot builder that helps businesses deliver faster customer service and reduce churn. It also boldly states to increase sales by 30% and reduce costs by 80%. Botsify, with its chatbot builder service, promises to reduce business cost increases from outsourced services and internal workforce, as well as to generate leads from different sources. It’s an easy to use, intuitive chat tool that facilitates the chatbot-to-human transition during conversations.

Slack, Google Sheets, RSS feed, JSON API, Shopify, website, forms, Alexa, WP, Zapier, and more.
No.
Simple drag and drop interface make it easy to set up, use, and edit.
Botsify’s chatbot tool is GDPR compliant.
In addition to the regular set of reports that Botsify provides, its “Tree View” gives you a bird’s eye view as well as a granular view of your customer conversations.

Shazam, Autobahn, and more.
Provides a Free 14-day trial (CC Required) Or 10$ a month
30,000 users for $50 a month.
How Botsify helped a real estate business generate leads worth $500k
Aivo is an omni-channel customer service solutions provider. It has a suite of AI-powered products namely, AgentBot, Live, and more. Of these, AgentBot is the chatbot builder which tackles customer interactions in the form of customer support. It also delivers on the sales front with lead generation, qualification, and conversion. Aivo states that they’ve helped customers save on total costs of $22M.
Aivo’s chatbot comes packed with loads of features in the hood. Of them, the “Decision tree” tracks conversations and helps sales executives know how they want to handle their existing and potential customers. Plus, it’s capable of providing “complements”, detecting human intent, and responding in human-like dialog with empathy. Live transfer from chatbot to human for better assistance and customer query handling, ensuring that your costumers are comfortable and are responded to in normal human language.
Its integration with web services, CRM, and other apps ensures that customer queries regarding bill balances, order-tracking, cancellations, and more are promptly answered with accuracy.


A wide range of quantitative and qualitative real-time analytics – Aivo shows interactions, answers, conversations, average time, users (unique or recurring), week-wise reviews, interaction quality charts, and more.
GM, VISA, LG, SONY, and more.
Free 14-day trial. You can request a quote for the pricing.
Flow XO is a chatbot building platform that requires no coding skills. It helps you build chatbots that engage customers across different sites, applications, and social media platforms. Even though it helps automate customer support it also allows human execs to step in, if and when needed. What first grabs your attention is their emphasis on excelling in terms of customer-pleasing with nuances like rolling out a virtual welcome mat to arriving customers, serve up funny tips, and more.
Flow XO has two products – Flow XO for Chat which is a feature-rich chatbot builder and Flow XO for Workflow which is created using powerful workflows that can be customized as per your business model and process.

Allows you to connect with 100 cloud-based apps – GitHub, Freshdesk, Google suite, Insightly, Jira, LinkedIn, MailChimp, Salesforce, Office 365, and many more.
No.
The flow of the chatbot can be tailored based on your specific business’ process and flows.
Drag and drop editor allows you to create your workflow and connect to platforms of your choice
 
TARS isn’t just a simply put chatbot builder platform, it’s one of the few that emphasizes on the ROI front by delivering 2x conversion rates with conversational landing pages. The first thing that grabbed our attention are these 16 industry-wise chatbot templates and a total of nine-plus use-case templates. Plus, you can also select templates by use-case, for example – lead generation, customer support, education and training, order and transactions, and a lot more.

Integrates with your desired CRM and marketing apps.
No.
Let’s you customize as per your business processes.
Easy to use edit and customize.
Provides conversion analytics which indicates how many people visited the chatbot window, how many became leads, and other such relevant information.
Chatfuel is undoubtedly one of the world’s leading chatbot platforms. As stated by Chatfuel themselves, 46% of all Facebook Messenger bots run on its chat tool. With Chatfuel, you can build a chatbot for either of these business verticals – customer support, shopping assistance, and more.

Zapier, WordPress, Shopify, and more.
No need for coding knowledge or development skills.
Pre-built flows let you build bots faster. Could be complicated, but their team and knowledge base could help you build and set up your chatbot.
Reports that easily let you analyze and derive insights about total users, conversion rates, user engagement, broadcast user engagement.
You can also get use-case metrics like direct sales numbers, sources of traffic, and more.
Adidas, TechCrunch, T–Mobile, LEGO, and more.
Geek alert!
BotKit is an open-source chatbot developer tool that also provides custom integrations for major messaging platforms. BotKit has a Slack network/community, also known as a #botkit channel where you can collaborate with nearly 10,000 developers. BotKit’s chatbot builder is part of the Microsoft Bot framework.
You can build conversational interfaces with Botkit’s opensource GitHub programming library, that comes with a suite of supporting tools and plugins to provide bot builders with a platform-independent, language-like interface for building a chatbot.
They also have an easily accessible knowledge base here.

Yes.
You can do wonders if you’re code literate!
Not exactly the easiest for laymen who don’t know programming. You could reach out to their team or the Slack network for help.
You can start with a free plan and then unlock all its features by upgrading to the following:
Developer – $5/month (3 bots, 100 active users)
Professional – $20/month (unlimited bots, 2500 active users)
Business – $99/month (unlimited bots, 10000 active users)
In simple words, chatbots are an investment that eventually pay for themselves. And it’s essential to remember that chatbots and chat tools aren’t here to replace humans, they’re here to enable us.
Feel free to leave your queries in the comments section.
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