Welcome to the forefront of conversational AI as we explore the fascinating world of AI chatbots in our dedicated blog series. Discover the latest advancements, applications, and strategies that propel the evolution of chatbot technology. From enhancing customer interactions to streamlining business processes, these articles delve into the innovative ways artificial intelligence is shaping the landscape of automated conversational agents. Whether you’re a business owner, developer, or simply intrigued by the future of interactive technology, join us on this journey to unravel the transformative power and endless possibilities of AI chatbots.
Something went wrong
When Jack Manning lost his sister more than a decade ago, he and his family spent years organizing bake sales, charity runs and a volunteer project to keep her memory alive.
“It took years of bake sales and 5Ks to raise money to honor her memory in a way that was meaningful to us,” Manning told CBS News (1).”We got to see how much effort is required to create a memorial that’s impactful. I thought, surely there is a way that technology can help us.”
Jeff Bezos backs a platform that lets anyone invest in rental homes for as little as $100 — 6 ways to build wealth like a landlord without actually being one
Dave Ramsey warns nearly 50% of Americans are making 1 big Social Security mistake — here’s what it is and 3 simple steps to fix it ASAP
Millionaires under 43 hold only 25% of their wealth in stocks. Here’s where their money is actually going
That question eventually led Manning, now a doctoral candidate in information science at the University of Colorado Boulder, to study a new kind of AI-powered memorial known as a “generative ghost” — a chatbot built from a person’s digital footprint that lets family and friends hold conversations with their avatar after they die.
“It is definitely a growing sector,” Manning said. “We’re seeing growth in interest in how AI and grief intertwine.”
“Generative ghosts” (2) are AI chatbots created using a person’s digital footprint, such as their social media posts, emails, voice recordings and videos. The goal is to recreate parts of a loved one’s personality, allowing family and friends to have conversations with a digital version of them after they die.
The technology comes as more Americans turn to AI for emotional support. A recent Pew Research Center survey (3) found that 1 in 10 U.S. adults who use AI chatbots say they use them for emotional support or advice, while 4% use them for companionship.
A growing number of companies now offer the technology. One platform, Re;memory (4), lets users create AI avatars of deceased loved ones, while Seance AI (5) uses artificial intelligence and interactive storytelling to create fictional séance experiences. The company says its service is for entertainment only and cannot communicate with real spirits or deceased people.
As part of his research at the University of Colorado Boulder (2), Manning helped study how people respond to these “ghosts.” The team found participants generally preferred chatbots that spoke as if they were their deceased loved one rather than having AI act as a narrator describing their loved one.
In fact, Jed Brubaker, an associate professor at the University of Colorado Boulder who studies socio-technical systems, said even today’s publicly available AI tools can create a surprisingly convincing version of a loved one.
“You can get a reasonable, although thin representation of a loved one with a single prompt on a free ChatGPT account,” Brubaker told CBS News (1). “The same way you might prompt it to say, ‘Talk to me like Shakespeare,’ you can say, ‘Talk to me like my grandfather — here are some details about how he acted.'”
Read More: Are you paying too much for car insurance? Here are 3 clever ways to slash your monthly bill
Using the technology also comes at a cost. Re;memory (6) charges $24 a month for up to three custom AI avatars, while Seance AI (7) starts at $19.99 a month for animated versions of loved ones that can smile, move their heads and speak with an AI-generated voice.
As with other subscription services, the monthly costs can add up over time, especially for families already paying for multiple AI tools. According to PNC Bank (8), the share of U.S. households with a paid generative AI subscription has increased about 155% (9) over the past year, as more people upgrade to premium versions of services like ChatGPT. The bank found the average subscription lasts about seven months.
While generative ghosts are often compared with deepfakes because both recreate a person’s voice or appearance, Brubaker said they serve different purposes. Deepfakes are typically designed to deceive people, while generative ghosts are meant to help families remember and reconnect with someone they have lost.
Whether they bring comfort or raise new ethical questions, generative ghosts are becoming another way artificial intelligence is reshaping how people grieve.
Here are the 7 top habits of ‘quietly wealthy’ Americans. How many do you follow?
The tax breaks in Trump’s ‘big beautiful bill’ expire after 2028 — and experts say most people won’t act in time. What to do before the window closes
When he dies, Warren Buffett said 90% of his wife’s inheritance will go into a single investment. Here’s why (and how you can do it too)
Here’s the average income of Americans by age in 2026. Are you keeping up or falling behind?
Join 250,000+ readers and get Moneywise’s best stories and exclusive interviews first — clear insights curated and delivered weekly. Subscribe now.
We rely only on vetted sources and credible third-party reporting. For details, see our ethics and guidelines.
CBS News (1), (9); ACM Digital Library (2); Pew Research Center (3); Ai Studios (4), (6); Ae Studio (5), (7); PNC Bank (8)
This article originally appeared on Moneywise.com under the title: AI-generated ‘ghosts’ of your deceased loved ones are transforming the way we grieve – but they come at a cost
This article provides information only and should not be construed as advice. It is provided without warranty of any kind.
Sign in to access your portfolio