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ChatGPT dominates Kenya's AI Chatbot market with over 72 per cent share – The Eastleigh Voice

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Welcome to the forefront of conversational AI as we explore the fascinating world of AI chatbots in our dedicated blog series. Discover the latest advancements, applications, and strategies that propel the evolution of chatbot technology. From enhancing customer interactions to streamlining business processes, these articles delve into the innovative ways artificial intelligence is shaping the landscape of automated conversational agents. Whether you’re a business owner, developer, or simply intrigued by the future of interactive technology, join us on this journey to unravel the transformative power and endless possibilities of AI chatbots.
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Google Gemini ranks second with 10.6 per cent, followed closely by Microsoft Copilot at 9.76 per cent. Perplexity accounts for 4.34 per cent, while Anthropic's Claude holds 3.11 per cent.

From seeking business advice and writing emails to researching school assignments, generating computer code and planning travel itineraries, Kenyans are increasingly turning to artificial intelligence to simplify everyday tasks.
At the centre of this digital shift is ChatGPT, which has emerged as the country’s most widely used AI chatbot.
According to the latest figures from GlobalStats for Q2 2026, OpenAI’s ChatGPT commands 72.19 per cent of Kenya’s AI chatbot market, making it by far the most popular generative AI assistant in the country.

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However, while ChatGPT dominates the market, the remaining 27.81 per cent is shared among four competitors, each attracting users for different reasons.
Google Gemini ranks second with 10.6 per cent, followed closely by Microsoft Copilot at 9.76 per cent. Perplexity accounts for 4.34 per cent, while Anthropic’s Claude holds 3.11 per cent.
The figures underscore ChatGPT’s commanding lead as AI adoption accelerates across Kenya’s education sector, workplaces, businesses and entrepreneurial ecosystem.

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ChatGPT Kenya’s go-to AI assistant
The chatbot’s widespread adoption reflects how deeply AI has become embedded in the daily lives of many Kenyans.
University and college students are using ChatGPT to explain difficult concepts, summarise research papers and prepare for examinations. Entrepreneurs rely on it to develop business plans, draft marketing campaigns, generate social media content and analyse new business ideas.
Software developers increasingly use the platform to write, debug and optimise code, while professionals turn to AI to prepare reports, presentations and workplace documents. Journalists, marketers and content creators are also embracing ChatGPT to brainstorm ideas, edit content and improve productivity.
Its broad range of capabilities has made it the preferred AI assistant for millions of users seeking quick, conversational and versatile support.
Despite ChatGPT’s overwhelming lead, rival AI platforms continue to strengthen their presence in Kenya by focusing on specialised features.
Google Gemini, with 10.6 per cent of the market, has benefited from its close integration with Android smartphones and Google’s ecosystem of services, including Gmail, Google Docs and Google Workspace.
For users already relying on Google’s products, Gemini offers a seamless AI experience.
Microsoft Copilot, which accounts for 9.76 per cent, has established itself among businesses and professionals through deep integration with Microsoft 365 applications such as Word, Excel, PowerPoint and Outlook. The platform has become particularly useful for organisations looking to automate routine tasks and improve workplace efficiency.
Perplexity, holding 4.34 per cent of the market, has differentiated itself by combining conversational AI with real-time web search and cited sources. This approach has made it increasingly popular among researchers, students, and professionals who value transparency and fact-based responses.
Meanwhile, Anthropic’s Claude, with 3.11 per cent, has built a loyal following among developers, researchers and writers thanks to its ability to analyse lengthy documents, provide nuanced responses and handle complex reasoning tasks.
Together, these figures show that while ChatGPT remains the dominant force in Kenya’s AI market, competitors are carving out distinct niches by offering specialised tools for productivity, research, enterprise work and advanced reasoning.
Why ChatGPT continues to lead
Industry observers, including Charles Mwaniki, attribute ChatGPT’s dominance to several factors, including its first-mover advantage, regular feature updates and broad functionality.
OpenAI has continually expanded ChatGPT beyond text generation to include voice conversations, image analysis, coding assistance, document interpretation and advanced reasoning. Its availability across web and mobile platforms, together with free and premium subscription options, has further strengthened its appeal among Kenyan users.
As artificial intelligence continues to evolve, competition among chatbot developers is expected to intensify.

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