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EU antitrust regulators have ordered Meta to give rival AI chatbots free access to WhatsApp during a probe into whether it shut competitors out for its own assistant.
TL;DR:
The European Commission has ordered Meta to restore rival AI assistants’ access to WhatsApp for free while it investigates whether the company abused its market power by shutting competitors out of the messaging app.
The interim measure follows complaints from smaller AI developers, including the maker of the Poke.com assistant and French startup Agentik. Meta barred rivals from its WhatsApp for Business API in October while exempting Meta AI, then readmitted them in March for a fee. EU antitrust chief Teresa Ribera said the fees were “not economically sustainable” for competitors, adding that AI markets are “developing exceptionally fast” and WhatsApp could become a key route for consumers to reach AI.
Meta must restore access on pre-October terms within five working days, with the order lasting until the investigation concludes or June 2029 at the latest. The company said the Commission had decided “OpenAI and some of the largest companies in the world can use the paid-for WhatsApp Business product for free”, calling it overreach and pledging to appeal. It risks a fine of up to 10% of global annual turnover.
Although EU-led, the ruling sets a template UK regulators will watch closely as the Competition and Markets Authority pursues its own digital-markets powers. The core question — whether dominant platforms can privilege their own AI assistants over rivals — will shape how UK businesses and consumers reach AI through the apps they already use.
Anthropic has offered the EU access to its Mythos cyber security model, its first expansion of the tool beyond the US and UK as talks with Enisa continue.
FT and AI safety group Alice find open-source tools strip safety controls from Meta Llama and Google Gemma models, generating malware and weapons content.
Meta is building a personalised agentic assistant for users powered by its Muse Spark model, with internal codename 'Hatch' and Instagram shopping integration.
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