Welcome to the forefront of conversational AI as we explore the fascinating world of AI chatbots in our dedicated blog series. Discover the latest advancements, applications, and strategies that propel the evolution of chatbot technology. From enhancing customer interactions to streamlining business processes, these articles delve into the innovative ways artificial intelligence is shaping the landscape of automated conversational agents. Whether you’re a business owner, developer, or simply intrigued by the future of interactive technology, join us on this journey to unravel the transformative power and endless possibilities of AI chatbots.
Jessie Johnson , Principal Analyst
B2B buyers have high expectations for their interactions with providers. B2B conversation automation vendors forged a market in their early response to increasing expectations for personalized, responsive interactions. These vendors offer purpose-built conversation automation solutions that address key lifecycle revenue marketing use cases, providing AI-powered chatbots and virtual assistants to augment human interactions and workflows.
Sixty-four percent of B2B organizations plan to increase investment in conversation automation in the next 12 months (per Forrester’s Marketing Survey 2024). Today, we published The Forrester Wave™: Conversation Automation Solutions For B2B, Q1 2024, evaluating the nine most important vendors in this space. Here’s what’s changed since we evaluated the market three years ago:
Learn more about the technology, its use cases, and our evaluation of the market in The Forrester Wave™: Conversation Automation Solutions For B2B, Q1 2024. Joining us in Austin for this year’s B2B Summit North America? We’ll chat more about these trends in the session, Skip The Small Talk: Generative AI And Conversation Automation Fuel Insights-Driven Interactions.
Phoenix
Stay tuned for updates from the Forrester blogs.
Stay tuned for updates from the Forrester blogs.
