Welcome to the forefront of conversational AI as we explore the fascinating world of AI chatbots in our dedicated blog series. Discover the latest advancements, applications, and strategies that propel the evolution of chatbot technology. From enhancing customer interactions to streamlining business processes, these articles delve into the innovative ways artificial intelligence is shaping the landscape of automated conversational agents. Whether you’re a business owner, developer, or simply intrigued by the future of interactive technology, join us on this journey to unravel the transformative power and endless possibilities of AI chatbots.
Digital Watch Observatory
Digital Governance in 50+ issues, 500+ actors, 5+ processes
Home | Updates | OpenAI says ChatGPT advertisements remain limited to the US
Advertising systems, according to OpenAI, operate separately from the chatbot’s AI responses.
Despite speculation that the feature was expanding internationally, OpenAI has clarified that advertisements in ChatGPT are currently available only to users in the US.
Questions about a broader rollout emerged after references to advertisements appeared in the platform’s updated privacy policy. Some users interpreted the language as evidence that advertising would soon be introduced globally.
OpenAI said the policy update does not signal an immediate expansion. According to the company, advertising features are still being tested within the US as part of a gradual deployment strategy.
ChatGPT advertisements were introduced in February 2026 and appear below responses generated by the chatbot. The ads are shown only to logged-in users on free subscription tiers and are not displayed to users under eighteen.
Company representatives stated that advertising systems operate independently from the AI model that generates responses. According to OpenAI, advertisers cannot influence or modify the content produced by ChatGPT.
The company also said it does not share user conversations or personal chat histories with advertisers. However, advertisements may still be personalised based on user queries, which has prompted discussions about how conversational interfaces could shape consumer decisions.
OpenAI indicated that it is adopting a cautious, phased approach before considering any wider rollout of ChatGPT advertising features in other markets.
Would you like to learn more about AI, tech and digital diplomacy? If so, ask our Diplo chatbot!
More news
The Digital Watch is an initiative of the Geneva Internet Platform, supported by the Swiss Confederation and the Republic and Canton of Geneva. The GIP is operated by DiploFoundation.
The GIP Digital Watch observatory reflects on a wide variety of themes and actors involved in global digital policy, curated by a dedicated team of experts from around the world. To submit updates about your organisation, or to join our team of curators, or to enquire about partnerships, write to us at digitalwatch@diplomacy.edu. We look forward to hearing from you.