In the dynamic realm of modern marketing, the integration of Artificial Intelligence (AI) has emerged as a crucial asset for businesses seeking to secure a competitive edge. This series of blogs delves into the dynamic intersection of AI and marketing strategies, uncovering how intelligent algorithms and machine learning are reshaping the landscape. From crafting personalized customer experiences to facilitating data-driven decision-making, join us as we explore the transformative power of AI in marketing. These articles provide insights and practical applications, catering to both seasoned marketers and those embarking on their digital journey. By demystifying the role of AI, we aim to shed light on its profound impact on the future of marketing.
 
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A brand’s approach to customer service is a make-or-break opportunity in developing lifetime customer loyalty, but the flood of inquiries inundating contact centers since the pandemic has left brands struggling to keep up with the pace of issues across channels. In fact, addressing agent burnout is a top two priority for contact center executives. While AI-powered chatbots and Interactive Voice Response (IVR) technologies have helped contact centers scale with customer self-service models, complex issues compound the demands on agents.
The advancements in AI with Large Language Models (LLMs) like OpenAI’s GPT technology are going to revolutionize customer service and redefine the modern contact center.
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Jeff Comstock is vp, Dynamics 365 Customer Service at Microsoft.
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