In the eCommerce landscape, Artificial Intelligence (AI) is reshaping the game. This blog series explores how AI’s intelligent algorithms are revolutionizing online businesses, from personalized product recommendations to efficient inventory management. Join us for insights on leveraging AI to enhance the digital shopping experience and overall success in eCommerce.
Fashion company boohoo is elevating its e-commerce and ads platform by implementing machine learning- and artificial intelligence-powered capabilities. The investment will allow the company to utilize first-party data to create personalized experiences for consumers via ad placements. 
The company expanded its partnership with Rokt in order to power its browser and app transactions for its several brands, including Nasty Gal, boohooMAN, and PrettyLittleThing. The new tools will focus specifically on boohoo’s confirmation page. Additionally, the company is looking to bolster its loyalty efforts through repeat purchases and app downloads. 
“Our partnership with Rokt helps us achieve many of our customer experience and revenue growth goals. Our teams across tech, UX, marketing, e-commerce and finance have been working as a unified team, helping the partnership progress seamlessly,” said Edith Batchelor, senior digital marketing manager at boohoo. “The partnership has helped us with experimentations that have proved to improve our customer experience across all our platforms. We are looking forward to exploring new placements, such as the payments page, with Rokt in the future.”
Gucci and JD.com, the largest retailer in China, are partnering on an official Gucci digital flagship store, marking the first time in its 102-year history that it will bring its fashions to the JD.com community. 
When users search “Gucci” within the JD.com app, they will be invited to view the House’s official flagship store, featuring Gucci items, including handbags, travel, ready-to-wear, shoes, jewelry, watches, and accessories for men and women. Customers will see Gucci’s brand services, including access to chat with online client advisors before placing orders.
JD.com focuses on developing digital ecosystems tailored to the needs of the luxury industry, including supply chain capabilities and an open ecosystem. The partnership will allow Gucci to navigate China’s unique digital landscape better, expanding its market reach and launching digital marketing campaigns.
In celebration of Chinese Valentine’s Day on August 22, Gucci will offer a selection of gifts that showcase their romantic aesthetic directly through the official flagship store on JD.com. The collection will feature an exclusively designed purse, highlighted by floral motifs, for JD.com customers to celebrate the holiday.
In addition to the exclusive purse, customers will also have the ability to include personalized e-greetings to accompany their purchase.
Petco Health and Wellness Company announced an expansion of their partnership with DoorDash to make Petco’s assortment of products available nationally through DoorDash Marketplace.
Using the DoorDash mobile app and website, pet owners can access over 100,000 Petco products, including treats, food, beds, bowls, toys, and other supplies for various pets. 
“98% of DoorDash consumers in the U.S. have access to retail or grocery stores on our platform. The future of commerce is on-demand and local as consumers want faster and easier ways to get the items they need delivered to them right now,” said Fuad Hannon, vice president of new verticals at DoorDash.
The partnership comes in tandem with recent app updates by Petco, including streamlined profiles for pets’ wellness needs. The new profiles provide a centralized way for pet parents to stay updated on everything they need to properly care for their pets, including vaccinations, grooming appointment reminders, and nutrition.
“Our expanded partnership with DoorDash makes Petco’s differentiated assortment of health and wellness products accessible to even more pet parents across the country,” said Darren MacDonald, chief customer Officer at Petco. “Combined with new enhancements to the Petco app, we’re continuing to meet the unique needs of pets and pet parents in a way that no one else can.”
In recognition of National Dog Day on August 26, DoorDash will offer 50% off customers’ Petco orders of $25 or more (up to $20) within the DoorDash mobile app or website from August 21 to August 27, 2023.
Petco is also unveiling Klarna’s interest-free “Pay in 4” solutions for purchases made within the Petco app.
Southern Glazer’s Wine & Spirits (Southern Glazer’s) — a distributor of beverage alcohol — has appointed Alan Wizemann as its chief digital officer (CDO), effective August 15, 2023.
The appointment reflects Southern Glazer’s continued commitment to investing in digital and analytics across its enterprise. Wizemann’s vast experience leading large-scale digital transformations is expected to propel the company towards a digital-forward culture, unlocking new growth opportunities.
“We are thrilled to welcome Alan Wizemann to Southern Glazer’s as our Chief Digital Officer,” said David Chaplin. “His track record of success in building and leading digital organizations, coupled with his entrepreneurial spirit, aligns perfectly with our culture and vision for the future. Alan’s expertise will be instrumental in ensuring we continue to deliver exceptional value to our suppliers, customers and teams. I am confident that Alan will help drive the next digital chapter in the Southern Glazer’s story.”
With decades of experience in digital product development, omnichannel experiences, technology, and entrepreneurship, Wizemann has been instrumental in shaping and transforming the digital landscape for some of the world’s most well-known consumer companies. At Target Corporation, he launched and led key digital initiatives across Target.com, Target Mobile, and Cartwheel, which became an industry leading mobile platform, as Target’s VP of Product, Target.com & Mobile.
Wizemann also held digital leadership roles driving transformation at Lululemon Athletica Inc., Goop, WebMD, Dollar Shave Club, quip, and most recently, Munchkin Inc. His approach to product strategy, user-centric design, and building agile teams at scale has consistently delivered results. Wizemann is an engineer at heart who has delivered effective solutions in complex environments, and he is a proven entrepreneur who has built and scaled digital capabilities and fostered a culture of innovation.
In his new role, Wizemann will report to chief growth officer David Chaplin and assume responsibility for the company’s enterprise-wide digital initiatives — including its B2B eCommerce Proof platform. He will build on the success of Proof, which was developed and cultivated under the guidance of John Wittig, chief commercial officer. Wizemann will also focus his efforts on additional digital initiatives to further strengthen Southern Glazer’s capabilities beyond commercial applications across the organization by leading the delivery of differentiating digital and AI capabilities across its value chain.
Former Mattel executive Richard Dickson has been appointed the new president and chief executive officer of Gap, Inc., which includes fashion brands Old Navy, Gap, Banana Republic, and Athleta.
Dickson will assume the role effective August 22nd and previously served on the Gap, Inc. Board of Directors.
“Richard has invaluable expertise in areas critical to the work Gap Inc. is doing to strengthen the company for the long term,” said lead independent director, Mayo A. Shattuck III.
Dickson recently served as Mattel’s president and chief executive officer, leading a global corporate transformation that invigorated their iconic brands, including Barbie, Hot Wheels, and Fisher-Price. He brings previous experience in global design, development, and marketing for retailers like The Jones Group and Bloomingdale’s, and he also was co-founder of Gloss.com, a high-end cosmetics retailer. 
“Gap Inc. is a portfolio of iconic brands known for having defined American style with bold thinking and making quality fashion accessible to millions. But it’s the work ahead that excites me most – the chance to work hand-in-hand with the teams to evolve Gap Inc. for a new era,” Dickson said.
Interim chief executive officer Bobby Martin will continue as board chair, helping the organization transition smoothly.
Martin added, “Amidst a deliberate and thoughtful search process, it became clear that Richard is destined for this role at this moment. His experience as a proven transformational brand builder and belief in the power of inclusivity makes him a perfect fit for Gap Inc.”
This isn’t the only recent leadership change with Gap. They recently appointed Chris Blackeslee as the new president and chief executive officer at Athleta, and he will assume that role starting August 7th. Before joining Athleta, Chris was president of sister companies Alo Yoga and Bella+Canvas. 
Gap Inc. has named Chris Blakeslee as the new president and CEO of Athleta. Blakeslee most recently served as president of sister companies Alo Yoga and Bella+Canvas since 2017.
Blakeslee will join the company August 7 and drive strategic growth for Athleta. He brings broad expertise in the apparel retail and wholesale industries, holding roles across marketing, sales, product portfolio management, operations, and supply chain.
In his time there, Alo Yoga grew to over $1 billion in sales in 2022, nearly doubling its year-over-year growth. At the same time, Blakeslee led the expansion of premium apparel wholesaler Bella+Canvas into the retail space, offering customers direct access to product both online and in stores.
Prior to this, Blakeslee held several senior positions at Broder Brothers (now Alphabroder), a wholesale distributor of branded products and services. He began his career in industrial manufacturing and distribution. Blakeslee holds an MBA from Johns Hopkins University.
“I’m thrilled to join the Gap Inc. team and to lead Athleta – a brand I’ve long admired. I see incredible runway for the brand to capitalize on its unique, purpose-led positioning and performance product innovation, leveraging its assets across marketing, stores, product and community to deliver consistent growth,” said Blakeslee. “There is something really captivating about the ‘Power of She’ when it comes to engaging women and girls in all aspects of life, and I can’t wait to jump in with the teams to harness this in a way that will further serve customers’ wants and needs.”
“A true brand champion, Chris is known for driving results in high-growth businesses through the blend of creativity and operational rigor,” said Bob Martin, executive chairman and interim CEO, Gap Inc. “Chris is a strong, decisive leader and proven business driver across multiple industries, including active apparel and wellness – one of the fastest and most aspirational retail sectors – making him well suited to guide Athleta into long-term, sustainable growth rooted in delivering high-quality performance product and a rich omni shopping experience.”

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