In the eCommerce landscape, Artificial Intelligence (AI) is reshaping the game. This blog series explores how AI’s intelligent algorithms are revolutionizing online businesses, from personalized product recommendations to efficient inventory management. Join us for insights on leveraging AI to enhance the digital shopping experience and overall success in eCommerce.
 
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In this episode of Brave Commerce, Boris Rütten, head of global ecommerce at CPG giant Henkel, discusses the ever-changing landscape of global ecommerce, emphasizing the need for continuous adaptation and staying attuned to market trends in order to achieve sustainable growth.
Rütten shares his insights on managing stakeholders, underlining the significance of listening and staying close to global markets to understand consumer pain points.
He also highlights the importance of learning from external sources to gain valuable insights into successful ecommerce strategies and applying their suggestions to enhance your business.

Brave Commerce Podcast: Building Value in an Ever-Evolving Digital Landscape

Rütten emphasizes the importance of understanding market differences and the need for a unified, well-aligned strategy when initiating new business partnerships. He highlights that successful partnerships require a combined approach, a shared plan and awareness of each other’s priorities.
In addition, Rütten explores the potential that AI offers ecommerce, particularly in content creation. He encourages everyone in the industry to stay informed, experiment with new technologies and understand the possible impact AI could have on the industry.

Sarah Hofstetter is the President of Profitero and co-host of the BRAVE COMMERCE podcast.
Rachel Tipograph is the founder and CEO of MikMak, an enterprise ecommerce marketing platform. She is also the co-host of the BRAVE COMMERCE podcast.
Adweek is the leading source of news and insight serving the brand marketing ecosystem.

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