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Popular website builder Wix is embracing artificial intelligence in a bid to improve the text appearing on the sites its customers create.
Today Wix announced that a new AI Text Creator tool is being added to the Wix Editor to further streamline the website-building process. It uses OpenAI’s Generative Pre-trained Transformer 3 (GPT-3) language model to produce human-like text, with Wix controlling the output using a number of questions that are “engineered to garner the best results for website content.”
A few seconds after answering those questions, text will be produced to fit whatever section of your website you are focused on. That could be titles, paragraphs of descriptive text, or taglines, and it looks as though multiple suggestions will be offered to choose between.
Oded Nachshon, Head of Wix Editor & Chairman of Wix Editor Platform and Wix Media said, “Our deep understanding of website content like the right text length, important information to highlight and the proper tone, paired with GPT-3, provides users with unmatched text quality, which is key to having a professional website”
To begin with, Wix is making AI Text Creator available for users in English, but “plans to roll it out more widely” later on. It also sounds as though this is only the start of AI integration at Wix, with Nachshon commenting, “We look forward to continuing to utilize the latest AI technologies to optimize the website creation process for our users.”
I’ve been working at PCMag since November 2016, covering all areas of technology and video game news. Before that I spent nearly 15 years working at Geek.com as a writer and editor. I also spent the first six years after leaving university as a professional game designer working with Disney, Games Workshop, 20th Century Fox, and Vivendi.
I hold two degrees: a Bachelor’s degree in Computer Science and a Master’s degree in Games Development. My first book, Make Your Own Pixel Art, is available from all good book shops.
PCMag is obsessed with culture and tech, offering smart, spirited coverage of the products and innovations that shape our connected lives and the digital trends that keep us talking.

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